Digital Analytics for Business
There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]
Implementing analytics, or any type of conversion tracking, is a big pain in the ass. There, I said it! But it’s been getting easier and easier with adoption of Tag Management tools. Google Tag Manager is going to make it even easier with the introduction of a new feature called Auto Event Tracking. Auto Event […]
Last week at the 2013 Google Analytics summit there were 15 new features discussed. That’s a lot! Many people have asked me what I think are the most important announcements so I thought I would write a quick post. Personally, I love all of the new features. But here are five things that I think […]
Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics. The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can […]
I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]
Maybe the title of this post is a bit over the top. But my goal is to show you how the four simple questions from a Google Website Survey can provide deep insights you can’t get from Google Analytics and most quantitative tools. The four questions on the survey are: Overall, how satisfied are you […]
Perhaps you’ve heard that mobile is going to become more and more important :) But what if haven’t implemented a mobile plan? Luckily you have the Google Databoard to help kick some ass and define your mobile approach. The Databoard is a collection of Google studies related to consumer mobile behavior. The cool thing is […]
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