One major drawback to Google Analytics is that you can not re-process your historical data. This means that once Google Analytics has processed your data it is final. What’s in your reports stays in your reports. If you make a mistake with a filter then the result will be permanent! Before you make any changes [...]
Content Optimization With Google Analytics, Part 1
June 28, 2006 By Leave a Comment
We all know that Google Analytics provides great data to help optimize your AdWords spending. Heck, that’s why Google Analytics exists, to help you drive better traffic to your site using AdWords. But optimizing how people get to your site is just one side of the equation. Making sure they convert once they’re on your [...]
Tools for Debugging Google Analytics
June 27, 2006 By Leave a Comment
How Google Analytics Tracks Third-Party Domains
June 25, 2006 By 12 Comments
How to Import MSN Cost Data Into Urchin
June 23, 2006 By Leave a Comment
Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently [...]
Google Analytics breaks 400,000 Accounts
June 22, 2006 By Leave a Comment
More Urchin Reports for Daypart Tracking
June 21, 2006 By Leave a Comment
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. [...]
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