Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team:
Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.
Ad scheduling can also help you improve your ROI by ensuring that your ads run when it makes the most business sense. For instance, a local business may only want to run their ads during business hours, or an online retailer may want to boost their bids during their busier-than-normal lunchtime shopping period.
So what’s the best way to measure this? Well, if you’re using Urchin 5, you can use my new Campaign Conversion by Hour report. This report will let you drill into a campaign and identify how many conversions you had per hour of the day. Why is this useful? Because when you configure ad scheduling in AdWords it is set at the campaign level. Having a report that identifies the Campaign Conversions per hour helps you more effectively schedule your ads. If you want to learn more about AdWords ad scheduling you can read the instructions.
Interested in my report? Contact me.
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