Alex had a very interesting post yesterday about optimizing your site using Google Analytics. He explained how to evaluate the value of certain pages on your site using the page $Index value. But what is $Index and how is it calculated? Here’s what the Google Analytics help documents say about $Index: In addition, the $Index [...]
Google Analytics Installation Guide
June 9, 2006 By Leave a Comment
Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation. To further demystify the installation and configuration process I’ll post more information about each step mentioned in the guide. My goal is to help everyone grasp [...]
It’s The Trending
June 5, 2006 By Leave a Comment
Clients often ask me to validate or reconcile the statisitcs that Google Analytics or Urchin Software provide. This is an almost impossible task that can take weeks to accomplish and usually provides inconclusive results. I advise clients to begin by focusing on trend in the data over time rather than laboring over the details of [...]
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