Untangling the world of web analytics
Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of [...]
To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an [...]
I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You [...]
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