I created a new ‘Page Titles’ report in Urchin. This report is similar to the ‘Content by Titles’ report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that you must use the UTM tracking method. You can not use this report if you are using an IP or session ID based tracking method.

Who could benefit from this report? Anyone that has a dynamic website or has long, archaic page names, will find this report useful. Normally you would use the Requested Pages report to find the most popular content on your site. But using this report you can find the most popular pages based on the title title tag and not the URL of the page. Check out the screen shot.

If you’re interested in learning more about this report contact me.

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