Whenever I work with a client the first thing I do is create a change log for Google Analytics. I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA settings. The file is not overly [...]
Making Google Analytics Content Reports more Readable
August 21, 2006 By 25 Comments
I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based [...]
Google Analytics is Now Open to Everyone
August 15, 2006 By Leave a Comment
Getting More out of Google Analytics Goals
August 4, 2006 By 15 Comments
Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has [...]
Google Analytics breaks 500,000 Accounts
August 4, 2006 By Leave a Comment
Holy crap! I just found a GA account number over 500,000! That’s a lot of GA installations. What’s interesting is that I noticed an account number over 400,000 on June 22, 2006. That’s some serious growth. Google also announced this week that they were increasing the number of profile available on each account. Looks like [...]
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