Ask me a Google Analytics/Urchin/Web Analytics Question!

UPDATE: Thanks for all the great questions. I’m going to close this offer for a little while. Look for a post in the future requesting more Google Analytics/Urchin/Web Analytics questions. In the interest of trying something new, I’d like for all you readers to ask me a question. As soon as a good number accumulate [...]

Google Analytics Configuration Mistake #3: Third Party Domains

One of Google Analytics’ great features is that it can track visitors across multiple domains. This is especially handy for all those folks using a third party shopping cart. Getting GA configured correctly to work with a third party domain is not overly complicated but there can be some issues. Here’s my list of the [...]

Google Analytics Configuration Mistake #2: Query String Variables

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In my previous post I discussed how an incorrect Default Page setting can cause a single page on your website to be counted as two different pages. That same concept is the driving force behind Common Google Analytics Configuration Mistake #2. If your website uses query string parameters you may be creating hundreds or thousands [...]

Google Analytics Configuration Mistake #1: Missing Default Page

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Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser’s location bar. If you type http://www.cutroni.com/ into your [...]

The Two Types of Google Analytics Configuration

Last week I wrote a rather quick post about configuring Google Analytics correctly. I just want people to have good data for their analysis. You shouldn’t be questioning the accuracy of your data every time you pull up a report. After a nice comment from Avinash, I began to think that there was more to [...]

Measuring Internal Site Search with Google Analytics

GA Dynamic Content Report

Do you have a ‘search’ box on your website? If so, it’s collecting some amazing analytics data. The search terms that visitors use to search your site litereally ‘tells’ you what they’re looking for. Are you ‘listening? If you’re using Google Analytics you can ‘listen’ to your visitors. It’s a conversation you don’t want to [...]

Want to see Trending in your Google Analytics Reports?

Date over Date Comparison

There is a great feature in Google Analytics that allows you to compare two date segments. It’s called ‘Date over Date Comparison’. You can use this feature on any report in GA that has a small calendar on the Date Range Menu. It’s purpose is to show trending in your data from one time period [...]