Yes, you can. In fact we’ve done it in the past. The event tracking reports have a Commerce tab that will show downstream transactions that happen after events occur. You don’t get super detailed reports, but you can see total revenue, AOV, etc.

What you need to do is create some type of event when the ad click happens.

Hope that helps,

Justin

I’d like to know whether it’s possible to use event tracking in the case of internal banner campaigns on an e-commerce website. In other words: how can be determined which products are being bought through banners on the homepage?

I know that I have to use event tracking to measure the clicks on the internal banners, but can we take a next step to measure what’s being bought after that click?

Thanks.

Thanks,
Cam

Check out this series of posts about tracking visitor clicks. That’s what you need to do to track PDF files and other non-HTML files.

As for excluding traffic from GA, the best way to do it is using a filter based on IP address. If you can’t do that then try this technique.

Thanks for reading and thanks for the questions,

Justin