Comments on: Web Analytics: It’s About Process http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/ Untangling the world of web analytics Tue, 31 Jan 2012 05:37:49 -0500 hourly 1 http://wordpress.org/?v=3.1.4 By: Rakesh Fhaujdar http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-3129 Rakesh Fhaujdar Wed, 27 Oct 2010 11:35:48 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-3129 Justin, this is really a good knowledge for a beginner. i m beginner for this process. Justin,

this is really a good knowledge for a beginner. i m beginner for this process.

]]> By: Website Analysis Method 101 http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-630 Website Analysis Method 101 Wed, 23 Jan 2008 02:43:41 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-630 [...] Much blog ink has been spilled over the topic of web analytics process as a way to operationalize measurement (here, here, here and again here). [...] [...] Much blog ink has been spilled over the topic of web analytics process as a way to operationalize measurement (here, here, here and again here). [...]

]]> By: Web Strategy by Jeremiah » Unique Web Analytics Strategies http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-629 Web Strategy by Jeremiah » Unique Web Analytics Strategies Thu, 17 May 2007 22:02:44 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-629 [...] Justin has listed out a basic process that he’s learned from Jim Sterne and Eric: 1) Collect lots of data 2) Analyze the data (look for problems) 3) Create a hypothesis as to why a problem is occurring 4) Test solutions for your hypothesis (what’s the best way to fix the problem) 5) Implement change (the best solution discovered during testing) 6) Repeat 7) Make more money [...] [...] Justin has listed out a basic process that he’s learned from Jim Sterne and Eric: 1) Collect lots of data 2) Analyze the data (look for problems) 3) Create a hypothesis as to why a problem is occurring 4) Test solutions for your hypothesis (what’s the best way to fix the problem) 5) Implement change (the best solution discovered during testing) 6) Repeat 7) Make more money [...]

]]> By: Justin http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-628 Justin Tue, 03 Apr 2007 23:47:22 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-628 Hi Kelly, Our clients sounds similar to yours. Some are eager to learn and want to integrate analytics into their organization. These are the clients that don't have the web analytics knowledge and want to have someone hold their hand. Eventually (maybe within a year) we define the process and pass it off to them. The other group of clients tend to be a bit smaller. As such they do not have the resources to hand over the analytics process. We usually partner with these clients longer as they are growing and do not have the resources to learn about the WA process Not all of our projects are contiguous. It is not un-common to have breaks from time to time depending on the budget, scope etc. Thanks for the reading and the feedback, Justin Hi Kelly,

Our clients sounds similar to yours. Some are eager to learn and want to integrate analytics into their organization. These are the clients that don’t have the web analytics knowledge and want to have someone hold their hand. Eventually (maybe within a year) we define the process and pass it off to them.

The other group of clients tend to be a bit smaller. As such they do not have the resources to hand over the analytics process. We usually partner with these clients longer as they are growing and do not have the resources to learn about the WA process

Not all of our projects are contiguous. It is not un-common to have breaks from time to time depending on the budget, scope etc.

Thanks for the reading and the feedback,

Justin

]]> By: Kelly http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-627 Kelly Mon, 02 Apr 2007 18:20:14 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-627 Interesting post, but I'm curious as to the suggested shift from marketer to client and how willing clients are to learn and actively take part in analytics. I know from experience that our clients can range from completely hands-off to those eager to learn about all things digital. ~Kelly digital-telepathy Agency + www.digitaltelepathy.com Interesting post, but I’m curious as to the suggested shift from marketer to client and how willing clients are to learn and actively take part in analytics. I know from experience that our clients can range from completely hands-off to those eager to learn about all things digital.

~Kelly
digital-telepathy
Agency +
http://www.digitaltelepathy.com

]]> By: Justin http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-626 Justin Tue, 27 Mar 2007 02:01:26 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-626 Hey Matt, When you say solution, I assume you're talking about implementing an application. We're in a unique position that we only work with Google Analytics. Integrating software into an organization is challenging. We've heard so much about how GA is simple to install and configure... and it is. But enterprise integration is challenging even with a 'simple' application. The topics can be the subject of a book. In general, I've found the following 1. Ask more questions than you think possible. 2. Don't assume anything. 3. Plan. Many IT departments already have their handful. Scheduling another 'non-essential' integration project is a challenge. 4. Test, test, test. Make sure you have things right before rolling out to production. I hope this helps a bit. I'll try to write a post about the topic in the future. Justin Hey Matt,

When you say solution, I assume you’re talking about implementing an application. We’re in a unique position that we only work with Google Analytics.

Integrating software into an organization is challenging. We’ve heard so much about how GA is simple to install and configure… and it is. But enterprise integration is challenging even with a ‘simple’ application. The topics can be the subject of a book.

In general, I’ve found the following

1. Ask more questions than you think possible.

2. Don’t assume anything.

3. Plan. Many IT departments already have their handful. Scheduling another ‘non-essential’ integration project is a challenge.

4. Test, test, test. Make sure you have things right before rolling out to production.

I hope this helps a bit. I’ll try to write a post about the topic in the future.

Justin

]]> By: Matt Hopkins http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-625 Matt Hopkins Mon, 26 Mar 2007 22:41:26 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-625 Justin, Thats a very nice and clear post on the process of web analytics, but i'm interested to know your process for actually implementing a web analytics solution rather than the ongoing activities? Thanks Matt Justin,

Thats a very nice and clear post on the process of web analytics, but i’m interested to know your process for actually implementing a web analytics solution rather than the ongoing activities?

Thanks

Matt

]]> By: Web Analytics Demystified » Blog Archive » A few things that caught my eye this week … http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-624 Web Analytics Demystified » Blog Archive » A few things that caught my eye this week … Mon, 19 Feb 2007 17:37:33 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-624 [...] Justin Cutroni had a really good post a few weeks back titled “Web Analytics: It’s About Process” that I loved. I’m still well-engaged thinking about the processes behind the successful “doing” of web analytics at the Enterprise-level and have had several enlightening conversations lately. One of my favorite comments was “people often consider “process” to be a dirty word …” Ouch! [...] [...] Justin Cutroni had a really good post a few weeks back titled “Web Analytics: It’s About Process” that I loved. I’m still well-engaged thinking about the processes behind the successful “doing” of web analytics at the Enterprise-level and have had several enlightening conversations lately. One of my favorite comments was “people often consider “process” to be a dirty word …” Ouch! [...]

]]> By: Analytics Talk » Top 5 Google Analytics Resolutions for 2007 http://cutroni.com/blog/2006/12/20/web-analytics-its-about-process/comment-page-1/#comment-623 Analytics Talk » Top 5 Google Analytics Resolutions for 2007 Wed, 03 Jan 2007 18:13:17 +0000 http://www.epikone.com/blog/2006/12/20/web-analytics-its-about-process/#comment-623 [...] 1. I will understand that Google Analytics is a tool and Web Analytics is a process [...] [...] 1. I will understand that Google Analytics is a tool and Web Analytics is a process [...]

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