Comments on: Google Analytics Campaign Tracking Pt. 3: Reports and Analysis http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/ Untangling the world of web analytics Tue, 31 Jan 2012 05:37:49 -0500 hourly 1 http://wordpress.org/?v=3.1.4 By: Bobby http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-3133 Bobby Thu, 28 Oct 2010 19:22:21 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-3133 Great, post, I love your content and topics, they are very well written. I have purchased your book and plan to attend one of your "Seminars For Success" conferences.. Great, post, I love your content and topics, they are very well written. I have purchased your book and plan to attend one of your “Seminars For Success” conferences..

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-664 Justin Cutroni Wed, 21 Oct 2009 02:31:01 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-664 Hi Dinah, Try this post on how to track <a href="http://www.epikone.com/blog/2008/09/02/tracking-twitter/" rel="nofollow">Twitter</a>. Justin Hi Dinah,

Try this post on how to track Twitter.

Justin

]]> By: Dinah http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-663 Dinah Thu, 15 Oct 2009 21:57:33 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-663 I'm extremely interested in learning how to effectively use GA to track twitter leads to my company's website. But I'm having trouble finding the Marketing Optimization section that you refer to. Is your information still up to date? Are these reports generated from within GA? I've found the information you posted here EXTREMELY informational, interesting and helpful otherwise. Thanks so much. ~Dinah I’m extremely interested in learning how to effectively use GA to track twitter leads to my company’s website. But I’m having trouble finding the Marketing Optimization section that you refer to. Is your information still up to date? Are these reports generated from within GA? I’ve found the information you posted here EXTREMELY informational, interesting and helpful otherwise. Thanks so much. ~Dinah

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-660 Justin Cutroni Thu, 21 May 2009 03:45:10 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-660 Greg, In Google Analytics you'll see the following: 1 Visit from Google Organic 1 Visit from Google AdWords 1 Visit from Google Organic (2nd search) WITH conversion There will be no conversion attributed to Google AdWords. Google Analytics uses a last click attribution model meaning the last click gets credit for the conversion. The only exception is unless the last click is a DIRECT visit to the site. Direct traffic will not overwrite the existing campaign information. Hope that clarifies things. Justin Greg,

In Google Analytics you’ll see the following:

1 Visit from Google Organic
1 Visit from Google AdWords
1 Visit from Google Organic (2nd search) WITH conversion

There will be no conversion attributed to Google AdWords. Google Analytics uses a last click attribution model meaning the last click gets credit for the conversion. The only exception is unless the last click is a DIRECT visit to the site. Direct traffic will not overwrite the existing campaign information.

Hope that clarifies things.

Justin

]]> By: Greg http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-659 Greg Wed, 20 May 2009 18:01:26 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-659 What if a visitor (1) Arrives by clicking a Google organic search result, then, (2) Comes back the next day by clicking on an AdWords ad, then (3) Then comes back the next day by a new Google organic search result, and this time they arrive at a Goal page so a conversion is recorded. Within AdWords, this will show as an AdWords conversion, because I have the AdWords JavaScript on my Goal page and they clicked an AdWords ad within the last 30 days. But what will happen within Google Analytics? Will the conversion show up as a result of the last (organic) visit? Will there be no AdWords conversion showing in Google Analytics because Google Analytics keeps updating the user's cookies and the conversion happened on the third (organic) visit? Thanks very much if you know the answer to this. What if a visitor (1) Arrives by clicking a Google organic search result, then, (2) Comes back the next day by clicking on an AdWords ad, then (3) Then comes back the next day by a new Google organic search result, and this time they arrive at a Goal page so a conversion is recorded.

Within AdWords, this will show as an AdWords conversion, because I have the AdWords JavaScript on my Goal page and they clicked an AdWords ad within the last 30 days.

But what will happen within Google Analytics? Will the conversion show up as a result of the last (organic) visit? Will there be no AdWords conversion showing in Google Analytics because Google Analytics keeps updating the user’s cookies and the conversion happened on the third (organic) visit?

Thanks very much if you know the answer to this.

]]> By: Tutorial sobre Google Analytics: 3. Etiquetado o Tagging en campañas de Marketing | Hello Google http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-657 Tutorial sobre Google Analytics: 3. Etiquetado o Tagging en campañas de Marketing | Hello Google Mon, 09 Feb 2009 17:42:34 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-657 [...] En el siguiente artículo puede conocer mucha más información sobre este tipo de informes de campañas de Marketing. [...] [...] En el siguiente artículo puede conocer mucha más información sobre este tipo de informes de campañas de Marketing. [...]

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-656 Justin Cutroni Mon, 29 Sep 2008 13:31:51 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-656 Hi Vicki, You can find the campaign conversions in the Traffic Sources > Campaigns report. Then click on the Goal Conversions tab. GA will segment all conversions based on campaign. Thanks for the question and best of luck measuring your campaigns! Justin Hi Vicki,

You can find the campaign conversions in the Traffic Sources > Campaigns report. Then click on the Goal Conversions tab. GA will segment all conversions based on campaign.

Thanks for the question and best of luck measuring your campaigns!

Justin

]]> By: Vicki http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-655 Vicki Fri, 26 Sep 2008 20:59:56 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-655 Great article! Can you tell me where to locate the campaign conversion report in analytics? And also where to place the tag links? Anywhere in the body tag? Great article!

Can you tell me where to locate the campaign conversion report in analytics? And also where to place the tag links? Anywhere in the body tag?

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-654 Justin Cutroni Wed, 13 Aug 2008 14:08:57 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-654 Hi Mathew, When Google changed the user interface in October, 2007 it completely broke this post. Unfortunately I have not had a chance to update this, and a few other posts, that are out of date. Sorry! You ca still drill down into the data using segmentation, it's just a bit different now. Start by navigating to the Campaigns report and then click on a campaign. The resulting screen will show all sorts of info for that screen. Notice under the graph that there is a segment drop down box? You can use that box to segment the data by other attributes like medium or source. Thanks for reading and I hope that answers your question. Justin Hi Mathew,

When Google changed the user interface in October, 2007 it completely broke this post. Unfortunately I have not had a chance to update this, and a few other posts, that are out of date. Sorry!

You ca still drill down into the data using segmentation, it’s just a bit different now.

Start by navigating to the Campaigns report and then click on a campaign. The resulting screen will show all sorts of info for that screen. Notice under the graph that there is a segment drop down box? You can use that box to segment the data by other attributes like medium or source.

Thanks for reading and I hope that answers your question.

Justin

]]> By: Matthew http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-653 Matthew Wed, 13 Aug 2008 02:57:39 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-653 Very informative post. However, I can't seem to follow your demonstration on how to drill down. In the new interface, Google let us look at campaigns via source, medium, content etc... but doesn't seem to allow us to cross reference them. For example, how does one look at the traffic due to different medium due to a single campaign name? I could be missing something, but without this ability to drill down, the utility of this is seriously limited. Very informative post. However, I can’t seem to follow your demonstration on how to drill down. In the new interface, Google let us look at campaigns via source, medium, content etc… but doesn’t seem to allow us to cross reference them. For example, how does one look at the traffic due to different medium due to a single campaign name? I could be missing something, but without this ability to drill down, the utility of this is seriously limited.

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