Comments on: Google Analytics Campaign Tracking Pt. 3: Reports and Analysis http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/ Untangling the world of web analytics Tue, 15 May 2012 19:06:00 -0400 hourly 1 http://wordpress.org/?v=3.1.4 By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-5266 Justin Cutroni Tue, 14 Feb 2012 21:46:00 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-5266 @Mike - You could create 100 different links, and change the value of utm_source to be the domain of the site where the ad is appearing. That would work, but it's very manual. Or you can talk to the person trafficing the ads and ask them if there is some type of syntax that will dynamically add the name of the site to the destination URL. For example, some ad platforms will let you do something like this: utm_source={SNAME} And the site name will automatically be pulled into the URL. That's the best solution. But if that does not work you can create 100 different links. @Mike – You could create 100 different links, and change the value of utm_source to be the domain of the site where the ad is appearing. That would work, but it’s very manual. Or you can talk to the person trafficing the ads and ask them if there is some type of syntax that will dynamically add the name of the site to the destination URL. For example, some ad platforms will let you do something like this:

utm_source={SNAME}

And the site name will automatically be pulled into the URL. That’s the best solution. But if that does not work you can create 100 different links.

]]> By: Mike http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-5215 Mike Wed, 01 Feb 2012 21:25:50 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-5215 I'm wondering how I can track which referrals my ad is appearing on? I have the same ad appearing on over 100 sites through a media buyer so I've given the buyer 1 tracking link that would look like this: http://www.mysite.com/?utm_source=mybigad&utm_medium=banner&utm_campaign=mycampaign I'm wondering if its possible to track which sites this ad has appeared on. I'm thinking this would help me later with the media buyer decide which sites perform well and which don't. Currently I see in GA that I can only filter to the campaign, but not find the referral. Thanks in advance! I’m wondering how I can track which referrals my ad is appearing on? I have the same ad appearing on over 100 sites through a media buyer so I’ve given the buyer 1 tracking link that would look like this:
http://www.mysite.com/?utm_source=mybigad&utm_medium=banner&utm_campaign=mycampaign

I’m wondering if its possible to track which sites this ad has appeared on. I’m thinking this would help me later with the media buyer decide which sites perform well and which don’t. Currently I see in GA that I can only filter to the campaign, but not find the referral.
Thanks in advance!

]]> By: Bobby http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-3133 Bobby Thu, 28 Oct 2010 19:22:21 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-3133 Great, post, I love your content and topics, they are very well written. I have purchased your book and plan to attend one of your "Seminars For Success" conferences.. Great, post, I love your content and topics, they are very well written. I have purchased your book and plan to attend one of your “Seminars For Success” conferences..

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-664 Justin Cutroni Wed, 21 Oct 2009 02:31:01 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-664 Hi Dinah, Try this post on how to track <a href="http://www.epikone.com/blog/2008/09/02/tracking-twitter/" rel="nofollow">Twitter</a>. Justin Hi Dinah,

Try this post on how to track Twitter.

Justin

]]> By: Dinah http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-663 Dinah Thu, 15 Oct 2009 21:57:33 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-663 I'm extremely interested in learning how to effectively use GA to track twitter leads to my company's website. But I'm having trouble finding the Marketing Optimization section that you refer to. Is your information still up to date? Are these reports generated from within GA? I've found the information you posted here EXTREMELY informational, interesting and helpful otherwise. Thanks so much. ~Dinah I’m extremely interested in learning how to effectively use GA to track twitter leads to my company’s website. But I’m having trouble finding the Marketing Optimization section that you refer to. Is your information still up to date? Are these reports generated from within GA? I’ve found the information you posted here EXTREMELY informational, interesting and helpful otherwise. Thanks so much. ~Dinah

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-660 Justin Cutroni Thu, 21 May 2009 03:45:10 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-660 Greg, In Google Analytics you'll see the following: 1 Visit from Google Organic 1 Visit from Google AdWords 1 Visit from Google Organic (2nd search) WITH conversion There will be no conversion attributed to Google AdWords. Google Analytics uses a last click attribution model meaning the last click gets credit for the conversion. The only exception is unless the last click is a DIRECT visit to the site. Direct traffic will not overwrite the existing campaign information. Hope that clarifies things. Justin Greg,

In Google Analytics you’ll see the following:

1 Visit from Google Organic
1 Visit from Google AdWords
1 Visit from Google Organic (2nd search) WITH conversion

There will be no conversion attributed to Google AdWords. Google Analytics uses a last click attribution model meaning the last click gets credit for the conversion. The only exception is unless the last click is a DIRECT visit to the site. Direct traffic will not overwrite the existing campaign information.

Hope that clarifies things.

Justin

]]> By: Greg http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-659 Greg Wed, 20 May 2009 18:01:26 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-659 What if a visitor (1) Arrives by clicking a Google organic search result, then, (2) Comes back the next day by clicking on an AdWords ad, then (3) Then comes back the next day by a new Google organic search result, and this time they arrive at a Goal page so a conversion is recorded. Within AdWords, this will show as an AdWords conversion, because I have the AdWords JavaScript on my Goal page and they clicked an AdWords ad within the last 30 days. But what will happen within Google Analytics? Will the conversion show up as a result of the last (organic) visit? Will there be no AdWords conversion showing in Google Analytics because Google Analytics keeps updating the user's cookies and the conversion happened on the third (organic) visit? Thanks very much if you know the answer to this. What if a visitor (1) Arrives by clicking a Google organic search result, then, (2) Comes back the next day by clicking on an AdWords ad, then (3) Then comes back the next day by a new Google organic search result, and this time they arrive at a Goal page so a conversion is recorded.

Within AdWords, this will show as an AdWords conversion, because I have the AdWords JavaScript on my Goal page and they clicked an AdWords ad within the last 30 days.

But what will happen within Google Analytics? Will the conversion show up as a result of the last (organic) visit? Will there be no AdWords conversion showing in Google Analytics because Google Analytics keeps updating the user’s cookies and the conversion happened on the third (organic) visit?

Thanks very much if you know the answer to this.

]]> By: Tutorial sobre Google Analytics: 3. Etiquetado o Tagging en campañas de Marketing | Hello Google http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-657 Tutorial sobre Google Analytics: 3. Etiquetado o Tagging en campañas de Marketing | Hello Google Mon, 09 Feb 2009 17:42:34 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-657 [...] En el siguiente artículo puede conocer mucha más información sobre este tipo de informes de campañas de Marketing. [...] [...] En el siguiente artículo puede conocer mucha más información sobre este tipo de informes de campañas de Marketing. [...]

]]> By: Justin Cutroni http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-656 Justin Cutroni Mon, 29 Sep 2008 13:31:51 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-656 Hi Vicki, You can find the campaign conversions in the Traffic Sources > Campaigns report. Then click on the Goal Conversions tab. GA will segment all conversions based on campaign. Thanks for the question and best of luck measuring your campaigns! Justin Hi Vicki,

You can find the campaign conversions in the Traffic Sources > Campaigns report. Then click on the Goal Conversions tab. GA will segment all conversions based on campaign.

Thanks for the question and best of luck measuring your campaigns!

Justin

]]> By: Vicki http://cutroni.com/blog/2007/03/04/google-analytics-campaign-tracking-part-3-reports-and-analysis/comment-page-1/#comment-655 Vicki Fri, 26 Sep 2008 20:59:56 +0000 http://www.epikone.com/blog/2006/11/25/google-analytics-campaign-tracking-part-3-reports-and-analysis/#comment-655 Great article! Can you tell me where to locate the campaign conversion report in analytics? And also where to place the tag links? Anywhere in the body tag? Great article!

Can you tell me where to locate the campaign conversion report in analytics? And also where to place the tag links? Anywhere in the body tag?

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