This is a pretty cool feature that most people don’t know about. I’m not really sure if it’s officially called ‘Sticky Filters’, but that’s the term I’m going to use.
If you apply a filter to a report, and then add that report to a dashboard, the filter will be applied to the data in the report widget. Here’s an example. Let’s say you have a list of keywords, and you only want to see brand keywords. Go to the Keyword report and apply a filter to isolate your branded keywords.
Then add the report to your dashboard. When the report widget appears on the dashboard it will contain only the keywords that match the filter.
What’s really cool is that you can create multiple widgets, each with a different filter. So, if there are multiple groups of keywords tat you want to see on your dashboard, you can create multiple widgets. Just keep applying different filters to the keyword report.
What would be even better is if GA let me choose what integer value is displayed in the widget. So, rather than see visits, I could see conversions, or pageviews. What do you think Google?
‘Sticky’ filters work for all reports. Here’s another example. Let’s say you want to see geographic data segment by north american city. You can filter the Map Overlay report by city and then add the report to your dashboard. (I know this is technically segmentation and not filtering, but the results are similar).
Not only does this add more detailed information to my dashboard, but it also let’s me access a segmented Map Overlay report with one click.