As some of you may have noticed, my
In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. Let me tell you why…
There’s a lot of Google Analytics information out there. We have the GA group, blogs and some books. But, in my humble opinion, the one thing that is missing is a basic manual that provides a structured description of the system’s architecture and features. This was the real driving force behind the PDF. I wanted to explain how things work so users understand the results of certain configurations.
I didn’t want to create a web analytics book. Some pretty smart people have already written wonderful books that discuss web analytics. I wanted to create a work that can help people implement different web analytics strategies using Google Analytics and I think I did that.
#2 Free Updates
O’Reilly provides free downloads of updated PDF documents that you have purchased. How cool is that! We’ve seen Google make some pretty interesting changes to the product in the last 6 months. In fact, they just updates how time-on-site is calculated yesterday. I intend to update the PDF twice a year to cover any new features or major modifications. I might update it more if Google rolls out major changes.
But there’s a caveat… O’Reilly will only update the PDF if sales are good. You know where I’m going with this one. :)
If you’re interested in learning more about GA Short Cut please visit gashortcut.com and please make sure you read the acknowledgments. If you’d like to hear what others are saying you can read the reviews on O’Reilly’s site or check the reviews on gahortcut.com (If you’re interested in writing a review please let me know. I would be honored.)
Finally, I’d like to thank all of you. Thank you for sharing your thoughts, questions and ideas with me. Thanks for adding to the discussion and helping me grow and learn. I had no idea that blogging would lead to so many opportunities. But, more importantly, I had no idea it would lead to so many new friends.