On November 12-16 we’ll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced Google Analytics Configurations. Can you guess what [...]
Integrating Google Analytics With a CRM
October 29, 2007 By 56 Comments
A lot of people ask about integrating Google Analytics data with other types of data. Most people are interested in some type of CRM integration so that’s what I’m going to write about. Let me start by saying that there is no API to Google Analytics. There is no formal way to pull data out [...]
SiteScan for All!
October 23, 2007 By Leave a Comment
Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC). This is a big change. Updating the GATC on our site can be a big project if [...]
New Google Analytics Features & Announcements
October 16, 2007 By Leave a Comment
Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and they [...]
Introducing Urchin 6
October 16, 2007 By Leave a Comment
It’s finally here. After almost 3 years there is a new version of Urchin. For those of you that do not know what Urchin is, it is a log processing web analytics tool and the predecessor to Google Analytics. Urchin 6 will be released as a beta product on October 22 to existing Urchin customers [...]
GA.JS: New Google Analytics Tracking Code
October 16, 2007 By 50 Comments
On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented style; no more functions [...]
Automatic Outbound Link Tracking
October 16, 2007 By 11 Comments
With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don’t have any reports to show you, but hope to have some soon.
Subscribe to RSS Feed »
Follow me on Twitter »
Connect on LinkedIn »
Connect on Google+ »
