This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts:
I wrote this post before having access to the new events reports. As a result, I don’t have any screen shots for you guys! Sorry I don’t have anything to show you guys, but I will try to explain as much as possible.
The new event reports section will have specific reports for objects, actions and labels. If you have not read my post on the event data model then I strongly suggest that you do so. The data model is the driving force behind the structure of the reports.
Event reports will let you see summary information at an Object level, action level and value level. Here’s an example using Google Maps. If we create a ‘Map’ object then we will get a unique count of how many times the map object has been created. We can then drill into that event and see the actions and values of those actions.
Map |_ Click Map View |_ Satellite |_ Hybrid |_ Map |_ Traffic |_ Street view
This drill-down functionality is very similar to the drill down that you can do with campaign tracking.
The interface will also show you the values of each label. Remember, Satellite, Hybrid, Map, Traffic and Street view, are all labels and they have an associated value. GA will total up the value and show a unique count of how many times each action happened, the total value and the average value.
This is fantastic information because we can now measure what people are doing on our media rich pages. We no longer need to rely on Average Time on Page to gauge the success of our content.
I know this is really high level, and I’m sorry I don’t have any screen shots, but I’ll try to get some soon. Hopefully you got a taste of what is possible with the event reporting.