I’ve gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are unrelated issues that are causing a number of [...]
New and Improved GA.JS Documentation
December 13, 2007 By Leave a Comment
Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has a snazzy movie of Avinash, what [...]
Surprise! New Google Analytics Features
December 13, 2007 By 11 Comments
It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of us. New Multi-Line Graph Google has added [...]
Join Us For Analytics & Usability Training
December 12, 2007 By Leave a Comment
Next Tuesday and Wednesday we’ll be hosting a 2 1/2 hour online training session about Analytics and Usability. My co-worker Danielle Giandomenico and I will each speak for one hour to discuss how to use Google Analytics to improve your business. Then we’ll take your questions for a half hour. Dani will share the techniques [...]
My Regular Expression Tool Box
December 10, 2007 By Leave a Comment
Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality. I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, [...]
Google Analytics: Thoughts on the Future
December 4, 2007 By 13 Comments
I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we’ve seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about GA and how it may evolve in [...]
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