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Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

January 22, 2008 By Justin Cutroni 66 Comments
Google Analytics E-Commerce Reports

This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I’ll get into the specifics of the code and how to install it. This isn’t the most exciting stuff (that will be part 3), but a [...]

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Google Analytics E-Commerce Tracking Pt. 1: How It Works

January 13, 2008 By Justin Cutroni 50 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the [...]

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2008 Google Analytics Resolutions

January 8, 2008 By Justin Cutroni 12 Comments

Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions. Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot [...]

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