Comments on: Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

By: Justin Cutroni

Justin Cutroni — Mon, 19 Dec 2011 14:08:59 +0000

@Jodi: If you’re missing more than 10% of the orders then there is definitely a code problem. Depending on the size and weight of the page moving the code may not help. But I think that’s a good first step. You can try sending them to this article about placing the async code in the head.

As for the duplicate orders, this is almost always a problem with outputting the ecommerce tracking code multiple times on the receipt page. Which is an issue that the vendor needs to clean up. The other thing to check is all the fringe cases when a person can view their order summary. Make sure the ecommerce code is not embedded in any of those pages.

Good luck.

By: Jodi

Jodi — Thu, 15 Dec 2011 21:14:55 +0000

We are seeing duplicate orders, and also missing orders. I have asked our vendor to move the GA tracking code higher up on the page, so that it will load before the customer moves on to another page. But they are resisting, saying Google instructs that the code be placed before the closing tag – they also refuse to implement the asynch code. It does say that here: http://support.google.com/googleanalytics/bin/static.py?hl=en&selected=a9_a9h1_a9h1t2&page=troubleshooter.cs&ctx=gatsc_a9_a9h1_a9h1t2_55574&problem=gatsc

But I was hoping there was newer instructions out there, something official from Google, that would back up my request to move the code up.

Any other recommendations to fix our missing or duplicate orders would be greatly appreciated. Thanks!

By: Track Santa’s elves with Google Analytics E-commerce tracking

Track Santa’s elves with Google Analytics E-commerce tracking — Wed, 15 Dec 2010 19:18:52 +0000

[...] can do this varies from cart to cart, but if you’re a “code elf”, the google tutorial and this article do a pretty good job of explaining it in programming terms. Many popular carts have plug-and-play [...]

By: Justin Cutroni

Justin Cutroni — Tue, 04 May 2010 04:44:44 +0000

@Smukke: The code looks good, it may be an issue with the quotes. Check the headers and make sure there is a GIF request for each of the items in the code. If they’re not being sent then there is some type of issue with the JS. Which is usually the problem.

Hope that helps,

Justin

By: Smukke

Smukke — Wed, 21 Apr 2010 09:19:07 +0000

Can any one tell me why this isn’t working. GA only detects one item. Not both of them.

pageTracker._trackPageview();
pageTracker._addTrans(“201004211005109519″,”",”1088.00″,”217.60″,”39.00″,”HOLLVIKEN”,”",”Sverige”);
pageTracker._addItem(“201004211005109519″,”366″,”Gratulationskort”,”card”,”100.00″,”10″);
pageTracker._addItem(“201004211005109519″,”100″,”Kuvert”,”card”,”1.00″,”10″);
pageTracker._trackTrans();

Only the first item is detected, not the second?????

PLEASE HELP!!!

By: Justin Cutroni

Justin Cutroni — Mon, 19 Apr 2010 16:09:47 +0000

@Yannis: Try using the Affiliate field. GA uses IP based data for the ecommerce geo data. They have deprecated the geo fields in the ecommerce tag.

Thanks for the question!

Justin

By: Yannis

Yannis — Sun, 18 Apr 2010 22:26:07 +0000

Great article.

I have implemented e-commerce tracking but would also like to pass 2 additional things with every transaction:

1. Delivery Method (Delivery vs Carry out)
2. Payment method (Cash vs Credit)

I thought of ‘cheating’ the system and using the State and Country fields respectively to pass this data since they aren’t of much use to my implementation.

However when I perform an advanced segment in the reports, Bill region and Territory have no data.

So, is there a way to actually cheat analytics with the fields to measure other metrics? Or can someone propose a better way to track the aforementioned metrics (Delivery and Payment).

Thanks in advance.

By: Justin Cutroni

Justin Cutroni — Thu, 08 Apr 2010 13:01:21 +0000

@Jon: The latter. You want to add code to your asp page. The code needs to generate the appropriate GA JS for each order in real time.

Hope that helps.

By: Jon

Jon — Wed, 07 Apr 2010 23:07:28 +0000

Still a little unclear on the coding to be put on the receipt page. So are we supppose to put the code into our thankyou.htm page with all the possible variables of an order?
ie. 1 gallon, color blue, etc..

or do I put this code into one of our asp page that dynamically retrieves the appropriate page of the orders coming in?

By: Justin

Justin — Tue, 06 Apr 2010 12:45:02 +0000

@TMosley: Missing transactions in GA Ecommerce can be for a few different reasons. The most common problem is visitor navigating away from the receipt page before the GA tracking code has a chance to send the data to Google. You may want to move your ecommerce tracking code to the top of the page to increase the likelihood that it’s sent to Google.

@Aswati: You’re on the right track. If you’ve got a booking form then think of the reservation as a product. What are the characteristics of a reservation? Hotel, room type, etc. You may want to consider capturing visitor choices as part of the ‘product’ information.

Thanks for the comments,

Justin