Comments on: Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

By: Justin Cutroni

Justin Cutroni — Tue, 04 May 2010 04:44:44 +0000

@Smukke: The code looks good, it may be an issue with the quotes. Check the headers and make sure there is a GIF request for each of the items in the code. If they’re not being sent then there is some type of issue with the JS. Which is usually the problem.

Hope that helps,

Justin

By: Smukke

Smukke — Wed, 21 Apr 2010 09:19:07 +0000

Can any one tell me why this isn’t working. GA only detects one item. Not both of them.

pageTracker._trackPageview();
pageTracker._addTrans(“201004211005109519″,”",”1088.00″,”217.60″,”39.00″,”HOLLVIKEN”,”",”Sverige”);
pageTracker._addItem(“201004211005109519″,”366″,”Gratulationskort”,”card”,”100.00″,”10″);
pageTracker._addItem(“201004211005109519″,”100″,”Kuvert”,”card”,”1.00″,”10″);
pageTracker._trackTrans();

Only the first item is detected, not the second?????

PLEASE HELP!!!

By: Justin Cutroni

Justin Cutroni — Mon, 19 Apr 2010 16:09:47 +0000

@Yannis: Try using the Affiliate field. GA uses IP based data for the ecommerce geo data. They have deprecated the geo fields in the ecommerce tag.

Thanks for the question!

Justin

By: Yannis

Yannis — Sun, 18 Apr 2010 22:26:07 +0000

Great article.

I have implemented e-commerce tracking but would also like to pass 2 additional things with every transaction:

1. Delivery Method (Delivery vs Carry out)
2. Payment method (Cash vs Credit)

I thought of ‘cheating’ the system and using the State and Country fields respectively to pass this data since they aren’t of much use to my implementation.

However when I perform an advanced segment in the reports, Bill region and Territory have no data.

So, is there a way to actually cheat analytics with the fields to measure other metrics? Or can someone propose a better way to track the aforementioned metrics (Delivery and Payment).

Thanks in advance.

By: Justin Cutroni

Justin Cutroni — Thu, 08 Apr 2010 13:01:21 +0000

@Jon: The latter. You want to add code to your asp page. The code needs to generate the appropriate GA JS for each order in real time.

Hope that helps.

By: Jon

Jon — Wed, 07 Apr 2010 23:07:28 +0000

Still a little unclear on the coding to be put on the receipt page. So are we supppose to put the code into our thankyou.htm page with all the possible variables of an order?
ie. 1 gallon, color blue, etc..

or do I put this code into one of our asp page that dynamically retrieves the appropriate page of the orders coming in?

By: Justin

Justin — Tue, 06 Apr 2010 12:45:02 +0000

@TMosley: Missing transactions in GA Ecommerce can be for a few different reasons. The most common problem is visitor navigating away from the receipt page before the GA tracking code has a chance to send the data to Google. You may want to move your ecommerce tracking code to the top of the page to increase the likelihood that it’s sent to Google.

@Aswati: You’re on the right track. If you’ve got a booking form then think of the reservation as a product. What are the characteristics of a reservation? Hotel, room type, etc. You may want to consider capturing visitor choices as part of the ‘product’ information.

Thanks for the comments,

Justin

By: Aswati

Aswati — Tue, 06 Apr 2010 07:35:27 +0000

Hi,

I liked the article on using e-commerce on lead generation forms to get more detailed in formation. I was wondering what modifications you would recommend if I wanted to get more detailed information from my booking online form. The information required would be location of hotel they select, the hotel they select, the room the user selects, number of people etc.

Thanks

By: TMosley

TMosley — Tue, 26 Jan 2010 19:02:25 +0000

In the transaction reports in Google Analytics why would 20-25% of the transactions be missing?

By: Irina

Irina — Tue, 19 Jan 2010 23:24:39 +0000

Great comments on reasons why GA sometimes not capturing all the transactions. THANK YOU.