Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Google Analytics Visits to Transaction Report

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports are focused on commerce. But [...]

I’m Back. Finally.

Visits to Analytics Talk

After a hiatus that was much too long I am back blogging! Many people have emailed me asking why I have not posted in so long. The simple answer is I was really, really, busy with work. Specifically I’ve been working on Google Analytics Seminars for Success. This is a two day training session held [...]