Comments on: Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/ Untangling the world of web analytics Fri, 18 May 2012 18:02:47 -0400 hourly 1 http://wordpress.org/?v=3.1.4 By: Justin Cutroni http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-4179 Justin Cutroni Tue, 20 Dec 2011 17:27:56 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-4179 @Shirlee: Absolutely, you can do both a goal and an ecommerce transaction. As you indicate, setting it up as a goal let's you create a funnel. But if you do set it up as a goal you can only apply a single value for conversion value. Whereas when you use this method you can create a dynamic value. I think the best way is a hybrid, use this ecommerce method and configure it as a goal. Thanks for the comment, even on an ancient post. @Shirlee: Absolutely, you can do both a goal and an ecommerce transaction. As you indicate, setting it up as a goal let’s you create a funnel. But if you do set it up as a goal you can only apply a single value for conversion value. Whereas when you use this method you can create a dynamic value. I think the best way is a hybrid, use this ecommerce method and configure it as a goal.

Thanks for the comment, even on an ancient post.

]]> By: Shirlee Berman http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-3806 Shirlee Berman Tue, 22 Nov 2011 00:11:48 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-3806 Hi, Justin! I realize that I am reading a relatively ancient post, and I'm not sure it there's anything that's outdated at this point, but... you mention the benefits of tying lead submissions as GA e-commerce transactions over GA goals, but aren't there reasons to do it both ways? For example funnel visualizations and conversion rates by source, landing page, etc? Shirlee Hi, Justin! I realize that I am reading a relatively ancient post, and I’m not sure it there’s anything that’s outdated at this point, but… you mention the benefits of tying lead submissions as GA e-commerce transactions over GA goals, but aren’t there reasons to do it both ways? For example funnel visualizations and conversion rates by source, landing page, etc?

Shirlee

]]> By: Useful Analytics Tips and Resources for Designers and Marketers | Vandelay Design Blog http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-3644 Useful Analytics Tips and Resources for Designers and Marketers | Vandelay Design Blog Tue, 12 Jul 2011 15:04:49 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-3644 [...] Part One – How it Works Part Two – Installation and Setup Part Three –  Why Everyone Should Use It Part Four –  Tracking Lead Gen Forms [...] [...] Part One – How it Works Part Two – Installation and Setup Part Three –  Why Everyone Should Use It Part Four –  Tracking Lead Gen Forms [...]

]]> By: Igor Mateski http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1796 Igor Mateski Tue, 12 Jan 2010 12:25:16 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1796 Hi Justin Thanks for all the info in the 4-part series. I'm taking baby steps in GA and this is my Day 1, can't say I fully understand what the thing is about and how to use it on my blog, but at least I know that there's plenty to learn. I've written a laptop repair tutorial that I just started selling. I see that I have over 5500 visitors since November, but very few paying customers. I hope that your tips will be helpful to make more visitors into paying customers. Keep up the good work, and if you have any ideas on converting visitors into customers, please share. Hi Justin
Thanks for all the info in the 4-part series. I’m taking baby steps in GA and this is my Day 1, can’t say I fully understand what the thing is about and how to use it on my blog, but at least I know that there’s plenty to learn. I’ve written a laptop repair tutorial that I just started selling. I see that I have over 5500 visitors since November, but very few paying customers. I hope that your tips will be helpful to make more visitors into paying customers.
Keep up the good work, and if you have any ideas on converting visitors into customers, please share.

]]> By: 互联Θ时代 » Blog Archive » Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1795 互联Θ时代 » Blog Archive » Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick Sat, 19 Dec 2009 12:20:57 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1795 [...] How to track lead gen forms in Google Analytics [...] [...] How to track lead gen forms in Google Analytics [...]

]]> By:   A Guide to Google Analytics and Useful Tools by Oshoamy http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1794   A Guide to Google Analytics and Useful Tools by Oshoamy Sun, 06 Dec 2009 08:53:08 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1794 [...] Google Analytics E-Commerce Tracking This series of article has 4 parts: 1 | 2 | 3 | 4 [...] [...] Google Analytics E-Commerce Tracking This series of article has 4 parts: 1 | 2 | 3 | 4 [...]

]]> By: Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick - InteractNow! Online CRM & Ecommerce Solutions http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1793 Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick - InteractNow! Online CRM & Ecommerce Solutions Mon, 30 Nov 2009 22:41:06 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1793 [...] How to track lead gen forms in Google Analytics [...] [...] How to track lead gen forms in Google Analytics [...]

]]> By: Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick « Analytics Expert http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1792 Episode # 3 – Rapid Fire Web Analytics Q and A with Avinash and Nick « Analytics Expert Wed, 25 Nov 2009 23:03:02 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1792 [...] How to track lead gen forms in Google Analytics [...] [...] How to track lead gen forms in Google Analytics [...]

]]> By: Justin Cutroni http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1786 Justin Cutroni Sun, 31 May 2009 00:46:40 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1786 Heather, There could be two problems. First, make sure your <a href="http://www.epikone.com/blog/2006/11/10/google-analytics-campaign-tracking-pt-1-link-tagging/" rel="nofollow">link tagging</a> is correct and that there are no issues with redirect. Once you've verified that the link tagging is working you need to investigate what's happening to your cookies. I would double and triple check that there are no other domains involved. What's happening is that the tracking cookies have the wrong data. And that usually only happens when there are more than one domain used. Hope that helps! Nick, The transaction total is the total for the entire transaction, while the item value is just the total value for a specific SKU. Hope that clarifies things. Justin Heather,

There could be two problems. First, make sure your link tagging is correct and that there are no issues with redirect. Once you’ve verified that the link tagging is working you need to investigate what’s happening to your cookies. I would double and triple check that there are no other domains involved. What’s happening is that the tracking cookies have the wrong data. And that usually only happens when there are more than one domain used.

Hope that helps!

Nick,

The transaction total is the total for the entire transaction, while the item value is just the total value for a specific SKU.

Hope that clarifies things.

Justin

]]> By: Heather http://cutroni.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/comment-page-1/#comment-1785 Heather Fri, 29 May 2009 22:15:50 +0000 http://www.epikone.com/blog/2008/07/02/google-analytics-e-commerce-tracking-pt-4-tacking-lead-gen-forms/#comment-1785 Hi Justin, Great post, thanks so much! I can across this post because I have ecommerce tracking installed however it is only attributing the data to Direct and Referral traffic... And, the shopping process does not go to a different domain or subdomain. It stays on the same domain during the entire transaction. Do you have any idea why I'm not seeing data from PPC or Organic traffic? Thanks, your advise would be greatly appreciated! -Heather Hi Justin,

Great post, thanks so much! I can across this post because I have ecommerce tracking installed however it is only attributing the data to Direct and Referral traffic… And, the shopping process does not go to a different domain or subdomain. It stays on the same domain during the entire transaction.

Do you have any idea why I’m not seeing data from PPC or Organic traffic?

Thanks, your advise would be greatly appreciated!
-Heather

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