Untangling the world of web analytics
There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of [...]
Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated. In my opinion, it depends. It depends on your analytics needs. We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. [...]
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