Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up.
This new release includes:
Not all of these features are public. The API and AdSense reports (I believe) are in private beta meaning your account must be authorized to use them. All other features are public! Woo Hoo!
These new features cover 90% of the requests we get from all users, both big and small. In my opinion this release is game changer, especially for the enterprise market.
For example, our ability to manage massive GA implementations (1,000 + sites) is now much easier with the new administrative interface. And the data API let’s companies integrate their click stream data with other data sources. Did I mention that Advanced Segmentation let’s you segment historical data?
I’ll slowly be rolling out some posts and to cover all new features as well as a few posts to discuss how this changes the way we work with GA.
A big congratulations to the Google Analytics team. The amount of new functionality is really amazing.