Untangling the world of web analytics
We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20 goals per profile in Google [...]
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, “That’s fuc*ing AWESOME!” Unique visitors is a critical metric especially in the advertising industry. But it’s also a really hard metric to measure because it take a lot of data [...]
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way to add more information [...]
Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter data [...]
I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify missing content on [...]
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not [...]
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost [...]
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