Comments on: UPDATED: Integrating Google Analytics with a CRM http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/ Untangling the world of web analytics Tue, 31 Jan 2012 05:37:49 -0500 hourly 1 http://wordpress.org/?v=3.1.4 By: Justin Cutroni http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-4175 Justin Cutroni Tue, 20 Dec 2011 17:04:49 +0000 http://www.epikone.com/blog/?p=981#comment-4175 @Russell: Yes, you could include more than one piece of campaign information. However you would need to store that information in a cookie on the visitor's machine and then send it along with the form submision. The code would need to do the following: 1. When someone visits the site copy the utmz information into a new cookie 2. On every subsequent visit append the utmz information to the existing cookie value 3. When a form is submitted send the information stored in your custom cookie to your CRM Hope that helps. @Russell: Yes, you could include more than one piece of campaign information. However you would need to store that information in a cookie on the visitor’s machine and then send it along with the form submision. The code would need to do the following:

1. When someone visits the site copy the utmz information into a new cookie
2. On every subsequent visit append the utmz information to the existing cookie value
3. When a form is submitted send the information stored in your custom cookie to your CRM

Hope that helps.

]]> By: Russell http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3815 Russell Thu, 01 Dec 2011 16:26:34 +0000 http://www.epikone.com/blog/?p=981#comment-3815 Can you use this method to extract Google Analytics Campaign names? We recently started using the multi-channel funnels feature of the analytics. Ideally, what we would like to do is have a hidden form field that shows all of the traffic sources that have caused the visitor to fill out the lead form. For example, they might have initially visited the website from a campaign called 2012 Expo. They didn't fill out a form at the time. But a week later, they came back to the website after clicking on another campaign called 2012 Join Expo Magazine Ad. At this point they fill out the inquiry form. With multi-channel funnels, you can see the full history of campaigns / sources that lead up to someone fill out the inquiry form (at least for the past 30 days). Can the hidden field contain both "2012 Expo" and "2012 Join Expo Magazine Ad"? Or can it only extract one campaign / source? If it can only extract one (definitely not ideal), which one does it use? The last campaign that brought them BACK to the website is important but the initial campaign they had clicked on is equally important. I'd love to know how much is actually stored in the cookies and how much can be pulled out. Thanks! Can you use this method to extract Google Analytics Campaign names? We recently started using the multi-channel funnels feature of the analytics. Ideally, what we would like to do is have a hidden form field that shows all of the traffic sources that have caused the visitor to fill out the lead form. For example, they might have initially visited the website from a campaign called 2012 Expo. They didn’t fill out a form at the time. But a week later, they came back to the website after clicking on another campaign called 2012 Join Expo Magazine Ad. At this point they fill out the inquiry form. With multi-channel funnels, you can see the full history of campaigns / sources that lead up to someone fill out the inquiry form (at least for the past 30 days). Can the hidden field contain both “2012 Expo” and “2012 Join Expo Magazine Ad”? Or can it only extract one campaign / source? If it can only extract one (definitely not ideal), which one does it use? The last campaign that brought them BACK to the website is important but the initial campaign they had clicked on is equally important. I’d love to know how much is actually stored in the cookies and how much can be pulled out. Thanks!

]]> By: Merging Google Analytics with QlikView http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3616 Merging Google Analytics with QlikView Sun, 26 Jun 2011 18:09:11 +0000 http://www.epikone.com/blog/?p=981#comment-3616 [...] form. A more detailed description of this technique can be found in the original blogpost UPDATED: Integrating Google Analytics with a CRM written by Justin Cutroni. The code below is a shortened version of Cutronu’s [...] [...] form. A more detailed description of this technique can be found in the original blogpost UPDATED: Integrating Google Analytics with a CRM written by Justin Cutroni. The code below is a shortened version of Cutronu’s [...]

]]> By: Autofilling Wufoo Form Fields & Other Tricks http… « Web Development Journal http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3600 Autofilling Wufoo Form Fields & Other Tricks http… « Web Development Journal Mon, 20 Jun 2011 01:26:36 +0000 http://www.epikone.com/blog/?p=981#comment-3600 [...] http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/ [...] [...] http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/ [...]

]]> By: Merging Google Analytics with your Data Warehouse – Analytics Talk http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3439 Merging Google Analytics with your Data Warehouse – Analytics Talk Fri, 06 May 2011 01:37:42 +0000 http://www.epikone.com/blog/?p=981#comment-3439 [...] Data integration is nothing new, companies have been doing it for a long time. I’ve written in the past about integrating Google Analytics with CRM data. [...] [...] Data integration is nothing new, companies have been doing it for a long time. I’ve written in the past about integrating Google Analytics with CRM data. [...]

]]> By: Justin Cutroni http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3346 Justin Cutroni Tue, 29 Mar 2011 02:20:40 +0000 http://www.epikone.com/blog/?p=981#comment-3346 @MarekTus - Things have been busy! With the merger, and the new version of GA, there has not been a lot of time to work on an async version of the CRM code. But it's still on the to-do list. Sry for any delays! @MarekTus – Things have been busy! With the merger, and the new version of GA, there has not been a lot of time to work on an async version of the CRM code. But it’s still on the to-do list. Sry for any delays!

]]> By: MarekTus http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3344 MarekTus Mon, 28 Mar 2011 10:28:49 +0000 http://www.epikone.com/blog/?p=981#comment-3344 @Justin - how about async version? You wrote in last comment : @Adrian – I’ll try to get an async version out soon. @Justin – how about async version? You wrote in last comment : @Adrian – I’ll try to get an async version out soon.

]]> By: Justin Cutroni http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3124 Justin Cutroni Tue, 26 Oct 2010 18:16:33 +0000 http://www.epikone.com/blog/?p=981#comment-3124 @kaan - Correct, if you have auto-tagging enabled you won't be able to get the campaign name. That info is obscured. The only thing we can infer from auto tagging is that the visitor came via Google AdWords. @Adrian - I'll try to get an async version out soon. @Taylor - No, this does not violate the TOS. Google prohibits you from tracking any PII in Google Analytics. We're just taking the cookie data and sending it to a CRM when a visitor tells us who they are. @kaan – Correct, if you have auto-tagging enabled you won’t be able to get the campaign name. That info is obscured. The only thing we can infer from auto tagging is that the visitor came via Google AdWords.

@Adrian – I’ll try to get an async version out soon.

@Taylor – No, this does not violate the TOS. Google prohibits you from tracking any PII in Google Analytics. We’re just taking the cookie data and sending it to a CRM when a visitor tells us who they are.

]]> By: Kaan Aksoy http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3085 Kaan Aksoy Fri, 15 Oct 2010 19:12:55 +0000 http://www.epikone.com/blog/?p=981#comment-3085 Hi, I believe this code is different from the code you put on your GA Analytics book. I have one qustion about tracking the campaign name. Does it mean that we wont be able to get the campaign name if we have Auto tagging enabled? If we are not able to do so do you know if there is a solution for tracking the campaign name as well. I believe campaign name is an important information. Hi,

I believe this code is different from the code you put on your GA Analytics book.

I have one qustion about tracking the campaign name. Does it mean that we wont be able to get the campaign name if we have Auto tagging enabled? If we are not able to do so do you know if there is a solution for tracking the campaign name as well. I believe campaign name is an important information.

]]> By: Adrian http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/comment-page-1/#comment-3012 Adrian Thu, 02 Sep 2010 17:18:57 +0000 http://www.epikone.com/blog/?p=981#comment-3012 Follow up question to my PHP one from above; how would one go about translating this to the new Async code? Thanks for any help! Follow up question to my PHP one from above; how would one go about translating this to the new Async code? Thanks for any help!

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