Comments on: UPDATED: Integrating Google Analytics with a CRM

By: Justin Cutroni

Justin Cutroni — Wed, 15 Feb 2012 03:25:07 +0000

@Dan – Update coming, soon I hope… As for the tracking ID, you should use the tracking ID for your web property.

@Vinny – No, you can not pull out visit or page level custom variables. Those values are stored on the GA servers, not in cookies.

By: Dan

Dan — Sat, 14 Jan 2012 04:51:32 +0000

I’m looking for an update as well. This would be extremely helpful for me. I’ve tried to implement, but the best that I can do so far is for my form to return “undefined” for all variables. Do I have to set “UA-1-1″ to be the tracking ID of my google analytics account?

By: Vinny

Vinny — Thu, 05 Jan 2012 07:07:52 +0000

Is it possible to parse the info stored in “Session / Page” level custom variables, just like the one you mentioned in custom segment cookie (_utmv) ? Say I want to know if the visitors viewed certain page/content before posting a form?

By: Justin Cutroni

Justin Cutroni — Tue, 20 Dec 2011 17:04:49 +0000

@Russell: Yes, you could include more than one piece of campaign information. However you would need to store that information in a cookie on the visitor’s machine and then send it along with the form submision. The code would need to do the following:

1. When someone visits the site copy the utmz information into a new cookie
2. On every subsequent visit append the utmz information to the existing cookie value
3. When a form is submitted send the information stored in your custom cookie to your CRM

Hope that helps.

By: Russell

Russell — Thu, 01 Dec 2011 16:26:34 +0000

Can you use this method to extract Google Analytics Campaign names? We recently started using the multi-channel funnels feature of the analytics. Ideally, what we would like to do is have a hidden form field that shows all of the traffic sources that have caused the visitor to fill out the lead form. For example, they might have initially visited the website from a campaign called 2012 Expo. They didn’t fill out a form at the time. But a week later, they came back to the website after clicking on another campaign called 2012 Join Expo Magazine Ad. At this point they fill out the inquiry form. With multi-channel funnels, you can see the full history of campaigns / sources that lead up to someone fill out the inquiry form (at least for the past 30 days). Can the hidden field contain both “2012 Expo” and “2012 Join Expo Magazine Ad”? Or can it only extract one campaign / source? If it can only extract one (definitely not ideal), which one does it use? The last campaign that brought them BACK to the website is important but the initial campaign they had clicked on is equally important. I’d love to know how much is actually stored in the cookies and how much can be pulled out. Thanks!

By: Merging Google Analytics with QlikView

Merging Google Analytics with QlikView — Sun, 26 Jun 2011 18:09:11 +0000

[...] form. A more detailed description of this technique can be found in the original blogpost UPDATED: Integrating Google Analytics with a CRM written by Justin Cutroni. The code below is a shortened version of Cutronu’s [...]

By: Autofilling Wufoo Form Fields & Other Tricks http… « Web Development Journal

Mon, 20 Jun 2011 01:26:36 +0000

[...] http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/ [...]

By: Merging Google Analytics with your Data Warehouse – Analytics Talk

Merging Google Analytics with your Data Warehouse – Analytics Talk — Fri, 06 May 2011 01:37:42 +0000

[...] Data integration is nothing new, companies have been doing it for a long time. I’ve written in the past about integrating Google Analytics with CRM data. [...]

By: Justin Cutroni

Justin Cutroni — Tue, 29 Mar 2011 02:20:40 +0000

@MarekTus – Things have been busy! With the merger, and the new version of GA, there has not been a lot of time to work on an async version of the CRM code. But it’s still on the to-do list. Sry for any delays!

By: MarekTus

MarekTus — Mon, 28 Mar 2011 10:28:49 +0000

@Justin – how about async version? You wrote in last comment : @Adrian – I’ll try to get an async version out soon.