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How Google Analytics Tracks ‘Bookmark’ Visits

May 20, 2009 By Justin Cutroni 38 Comments

I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site. Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie. Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not [...]

Filed Under: About Google Analytics, Campaign Tracking, Tracking