I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site.
Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie.
Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not track bookmark traffic as (direct) traffic unless (direct) is the value in the cookie. Whatever is stored in the campaign cookie becomes the source of the ‘bookmark’ visit.
The cookie is named
__utmz, I’ve talked about a few times, in my series on Campaign Tracking and my post on GA – CRM integration. __utmz always stores where the visitor came from (organic search, campaign referral, etc.)
How about a quick video to walk through an example and save me some typing.