Comments on: Tracking Zero Result Searches in Google Analytics

By: Important website performance KPIs to monitor and optimize | Facts and Figures

Fri, 23 Apr 2010 13:40:57 +0000

[...] No, but ROI Revolution have suggested an easy way to capture the search term used in and number of times you get a failed search. But it does require some changes to your GATC [...]

By: 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources | SEOptimise

Tue, 06 Apr 2010 18:54:40 +0000

[...] Tracking Zero Result Searches in Google Analytics – Analytics Talk [...]

By: Justin

Justin — Fri, 05 Mar 2010 04:20:16 +0000

Vicki,

If you’re getting pageviews for the virtual pageviews then I bet your problem is with the Required Step setting in the funnel. This setting will force GA to only track data in the funnel report IF the visitor hits the first page in the funnel setup. My guess is that the virtual pageview for the first step of the funnel may be wrong and specified as a required step.

Hope that helps,

Justin

By: Vicki Kuehnel

Vicki Kuehnel — Mon, 15 Feb 2010 16:09:15 +0000

I am encountering technical problems with the goal funnel visualization in GA. I set up all the goals based on virtual page view URLs in GA a month a go. Since then we are able to see the total CVR for each metric we have set up to track however the goal funnel visualization is not matching up to the totals and in some cases contains no data at all. I realise its very hard to assess without seeing the problem. Please could you send me an area where I can upload some screen grabs or alternatively I can send a temporary login to the account to see for yourself. I would appreciate any help from anyone who is experienced with Goal reporting in GA. Thanks Vicki

By: using web analytics to value on-site searches with no matches | Facts and Figures

Wed, 09 Dec 2009 12:24:17 +0000

[...] moment, but it wouldn’t surprise me if they introduced in their next release. Here’s a link to a blog post I found on the Analytics Talk that explains what you need to do get failed search terms into a GA [...]

By: » Searching Without Result

» Searching Without Result — Mon, 23 Nov 2009 15:44:30 +0000

[...] Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, e-commerce website or your blog) is [...]

By: Migliora il tracciamento della ricerca interna « Web Management

Migliora il tracciamento della ricerca interna « Web Management — Mon, 09 Nov 2009 12:23:33 +0000

[...] forniamo. Questo è il motivo per cui Justin Cutroni ha scritto questo interessante post su come tracciare le ricerche con zero risultati. Purtroppo è un post molto tecnico e non credo riuscirei e renderlo meno “spesso” di così [...]

By: Qing Ru

Qing Ru — Thu, 29 Oct 2009 02:10:59 +0000

Great, great post here Justin. Great hack, Charles!

Being able to quantify and qualify what is being missed out is so important – if we don’t know what we don’t know, we won’t ever fix it.

By: Justin Cutroni

Justin Cutroni — Tue, 27 Oct 2009 01:24:04 +0000

@Dan: I love it! Gateway reports, what a great saying! Can I use it in a presentation? As for the report you are looking for, trying using the Required Step feature in the Funnel configuration. It won't give you look to book for every product code, but the general product page. Check out this post for more information. @David: Thanks for the feedback! GA has a table size of 50,000 unique search terms per day. So, in theory, yes, you could hit some limits. If you're concerned with the data you could collect it on a secondary profile. And I will say that analyzing site search data, in general, is a lot of work due to all the variations. It just takes some time to wade through it all. And, if you do gain some insights from searches with 0 results, perhaps you could change the site and reduce the number of 0 result searches! :)

By: Corné

Corné — Wed, 14 Oct 2009 20:38:14 +0000

Hi Justin,

I just set up my own blog and this kind of settings are very useful!