Comments on: New Google Analytics Goals

By: Justin

Justin — Wed, 24 Mar 2010 15:33:01 +0000

@Andre: If you have endless paths then you really don’t want to create a funnel. You’re giving the visitor the option to convert many different ways. If you’re not forcing them through a defined series of steps then don’t try to create a funnel. Rather create an Advanced Segment based on those that convert and analyze that segment of traffic. Do they come from a certain place? Do they interact with a certain type of content? Do they visit a certain number of times? Then use that information to push more people into that segment.

Hope that helps,

Justin

By: Justin

Justin — Wed, 24 Mar 2010 15:28:45 +0000

@Chip: You need to create a Virtual Pageview using JavaScript and then turn that virtual pageview into a Goal.

@DS: Goals are calculated based on a visit or session. They are not based on Unique Visitors. It is not possible to change the calculation methodology.

@Google Terminator: Glad you’re going to set up some goals! They’re essential for measuring the success of your website!

Thanks for the questions.

By: Justin

Justin — Wed, 24 Mar 2010 15:15:52 +0000

Simin,

There is no way to delete a Goal in Google Analytics. If the fundamental goal type is staying the same, then I would update the URL of your goal rather than creating a new goal. This will maintain the consistency of your conversion data in Google Analytics. Just make sure you time the change in your goal settings with the update to your site URLs.

Hope that helps,

Justin

By: Justin

Justin — Wed, 24 Mar 2010 15:11:37 +0000

Hi Jagannathan,

You may want to check out the Google Analytics Getting Started guide. That’s a good place to learn the basics.

Good luck deploying your site!

Justin

By: Justin

Justin — Wed, 24 Mar 2010 15:08:07 +0000

Hi Colleen,

I am not familiar with C-Vent. In fact I have no idea what it is. If it is some type of CMS or publishing tool they probably want you to add the page tags via the UI. Which should not be a problem. You just need to figure out how to edit your template.

Hope that helps,

Justin

By: Colleen

Colleen — Wed, 17 Mar 2010 19:33:02 +0000

Hi Justin, I went to your GA conf in Boston. Now I’ve got a question on C-Vent and GA integration. Would like to add link tags but can’t do it the way we learned – needs to be done thru the cvent website. Do you know how that works? Thanks.

By: Jagannathan

Jagannathan — Wed, 20 Jan 2010 05:59:30 +0000

I have to develop a website in which I have to track the activities of various users.Is it Possible to do in Google Analytics? If so, How to do it.

By: Attention: The Most Finite Resource — Your Search Advisor, LLC

Attention: The Most Finite Resource — Your Search Advisor, LLC — Fri, 15 Jan 2010 19:14:06 +0000

[...] doing on your site once they get there. Use Google Analytics’ Event Tracking capabilities, Time on Site or PageView goals to assess whether or not visitors are engaging with your [...]

By: Ben Landers, Blue Corona

Ben Landers, Blue Corona — Tue, 12 Jan 2010 01:41:52 +0000

I love the new (extra) Google Analytics goals! Only wish they’d allow even more. We’ve connected our call tracking platform to them so that every time we get a web-generated phone call it gets captured as a goal in Google Analytics!

Love the blog.
Ben

By: Andre Vitorio

Andre Vitorio — Sun, 06 Dec 2009 18:01:37 +0000

Hi Justin,

First, I’d like to thank you for this blog. It’s been of great help.

I have one question. Do you know how I can track visitors like this:

http://www.hitslink.com/whitepapers/funnel-analysis.pdf

I am tracking a PDF form download as a goal, but the steps leading to it are diverse, since there are plenty of informational pages available before the download.

Can you suggest a way to efficiently track multiple steps?

I was thinking about creating multiple goals with different steps, but there are endless paths and page combinations a user can go through before downloading.

Thanks.