Comments on: New Google Analytics Goals http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/ Untangling the world of web analytics Fri, 18 May 2012 18:02:47 -0400 hourly 1 http://wordpress.org/?v=3.1.4 By: Justin Cutroni http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-5743 Justin Cutroni Fri, 09 Mar 2012 21:07:32 +0000 http://www.epikone.com/blog/?p=1186#comment-5743 @Erin: Thanks, glad you find the posts useful. You can set up events as goals in the new GA. Here's a quick overview: Event: Specify a client-side event as a goal. Under Goal Details, supply the following information: Condition: Click one of the event components (category, action, label, value) to set a condition. You have to set at least one condition, and you can set up to four. Goal Value: Choose either event or constant value. Event Value is the value you assigned to the event when you set it up. If you did not set up a value for the event, use 0 or enter your own value for the goal. (See Values in the Event Tracking Guide on Google Code.) Constant value is a the value you enter in the field manually. (See About Goals for information on goal values.) @Erin: Thanks, glad you find the posts useful. You can set up events as goals in the new GA. Here’s a quick overview:

Event: Specify a client-side event as a goal.
Under Goal Details, supply the following information:

Condition: Click one of the event components (category, action, label, value) to set a condition. You have to set at least one condition, and you can set up to four.
Goal Value: Choose either event or constant value.
Event Value is the value you assigned to the event when you set it up. If you did not set up a value for the event, use 0 or enter your own value for the goal. (See Values in the Event Tracking Guide on Google Code.)
Constant value is a the value you enter in the field manually. (See About Goals for information on goal values.)

]]> By: Erin Ruddick http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-5739 Erin Ruddick Fri, 09 Mar 2012 17:37:54 +0000 http://www.epikone.com/blog/?p=1186#comment-5739 Justin, your posts are really helpful. I'm new to using events in Google Analytics and recently set up some related to form submissions. I'd like to use these events as goals, but the new GA doesn't seem to allow it, and the links they offer are all step-by-step referring to the old GA. Do you have any "how to" you could point me to? Justin, your posts are really helpful. I’m new to using events in Google Analytics and recently set up some related to form submissions. I’d like to use these events as goals, but the new GA doesn’t seem to allow it, and the links they offer are all step-by-step referring to the old GA.

Do you have any “how to” you could point me to?

]]> By: Basics of Goal Setup in Google Analytics « Webmarketing123 http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-3827 Basics of Goal Setup in Google Analytics « Webmarketing123 Fri, 02 Dec 2011 13:58:04 +0000 http://www.epikone.com/blog/?p=1186#comment-3827 [...] set the goal to ‘active’ and give it a goal type, you need to enter the ultimate URL under ‘Goal Details.’ If your URLs are case sensitive, please check the box which asks for this information. If you [...] [...] set the goal to ‘active’ and give it a goal type, you need to enter the ultimate URL under ‘Goal Details.’ If your URLs are case sensitive, please check the box which asks for this information. If you [...]

]]> By: Justin Cutroni http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-3571 Justin Cutroni Tue, 14 Jun 2011 13:37:16 +0000 http://www.epikone.com/blog/?p=1186#comment-3571 @ Faisal: There are a couple of ways you can do this. Do each of the forms have a different URL? If so, set up 4 goals, all with the the same Goal URL and create a funnel for each of the goals. The funnel step will be the form URL. Then, make the form URL a Required Step in the goal funnel. This will cause the Funnel Visualization report to only show conversions that hit the form that you identified in the funnel. An alternate method would be to add a query parameter to your Goal URL that identifies which form the visitor filled out. Then set up 4 goals, one for each of the forms. Hope that helps! @ Faisal: There are a couple of ways you can do this.

Do each of the forms have a different URL? If so, set up 4 goals, all with the the same Goal URL and create a funnel for each of the goals. The funnel step will be the form URL. Then, make the form URL a Required Step in the goal funnel. This will cause the Funnel Visualization report to only show conversions that hit the form that you identified in the funnel.

An alternate method would be to add a query parameter to your Goal URL that identifies which form the visitor filled out. Then set up 4 goals, one for each of the forms.

Hope that helps!

]]> By: Faisal http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-3543 Faisal Fri, 03 Jun 2011 19:33:27 +0000 http://www.epikone.com/blog/?p=1186#comment-3543 Hi Justin, I have 4 different forms on my website all of which go to 1 generic 'Thank You' page when submitted. How do I setup my goals, both in Analytics and on my site, so that I can track each form conversion separately (so I know which forms are being filled out)? Thanks! Hi Justin, I have 4 different forms on my website all of which go to 1 generic ‘Thank You’ page when submitted. How do I setup my goals, both in Analytics and on my site, so that I can track each form conversion separately (so I know which forms are being filled out)? Thanks!

]]> By: mermaid85 http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-3074 mermaid85 Wed, 13 Oct 2010 19:31:57 +0000 http://www.epikone.com/blog/?p=1186#comment-3074 This was a very good article and very clear. I am going to use goals now. Sometimes I find Analytics interface so complicated and they don't explain everything. but your article makes so much sense. Thanks for the info! This was a very good article and very clear. I am going to use goals now. Sometimes I find Analytics interface so complicated and they don’t explain everything. but your article makes so much sense. Thanks for the info!

]]> By: Justin http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-2644 Justin Wed, 24 Mar 2010 15:33:01 +0000 http://www.epikone.com/blog/?p=1186#comment-2644 @Andre: If you have endless paths then you really don't want to create a funnel. You're giving the visitor the option to convert many different ways. If you're not forcing them through a defined series of steps then don't try to create a funnel. Rather create an Advanced Segment based on those that convert and analyze that segment of traffic. Do they come from a certain place? Do they interact with a certain type of content? Do they visit a certain number of times? Then use that information to push more people into that segment. Hope that helps, Justin @Andre: If you have endless paths then you really don’t want to create a funnel. You’re giving the visitor the option to convert many different ways. If you’re not forcing them through a defined series of steps then don’t try to create a funnel. Rather create an Advanced Segment based on those that convert and analyze that segment of traffic. Do they come from a certain place? Do they interact with a certain type of content? Do they visit a certain number of times? Then use that information to push more people into that segment.

Hope that helps,

Justin

]]> By: Justin http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-2643 Justin Wed, 24 Mar 2010 15:28:45 +0000 http://www.epikone.com/blog/?p=1186#comment-2643 @Chip: You need to create a <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55521" rel="nofollow">Virtual Pageview</a> using JavaScript and then turn that virtual pageview into a Goal. @DS: Goals are calculated based on a visit or session. They are not based on Unique Visitors. It is not possible to change the calculation methodology. @Google Terminator: Glad you're going to set up some goals! They're essential for measuring the success of your website! Thanks for the questions. @Chip: You need to create a Virtual Pageview using JavaScript and then turn that virtual pageview into a Goal.

@DS: Goals are calculated based on a visit or session. They are not based on Unique Visitors. It is not possible to change the calculation methodology.

@Google Terminator: Glad you’re going to set up some goals! They’re essential for measuring the success of your website!

Thanks for the questions.

]]> By: Justin http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-2641 Justin Wed, 24 Mar 2010 15:15:52 +0000 http://www.epikone.com/blog/?p=1186#comment-2641 Simin, There is no way to delete a Goal in Google Analytics. If the fundamental goal type is staying the same, then I would update the URL of your goal rather than creating a new goal. This will maintain the consistency of your conversion data in Google Analytics. Just make sure you time the change in your goal settings with the update to your site URLs. Hope that helps, Justin Simin,

There is no way to delete a Goal in Google Analytics. If the fundamental goal type is staying the same, then I would update the URL of your goal rather than creating a new goal. This will maintain the consistency of your conversion data in Google Analytics. Just make sure you time the change in your goal settings with the update to your site URLs.

Hope that helps,

Justin

]]> By: Justin http://cutroni.com/blog/2009/10/20/new-google-analytics-goals/comment-page-1/#comment-2640 Justin Wed, 24 Mar 2010 15:11:37 +0000 http://www.epikone.com/blog/?p=1186#comment-2640 Hi Jagannathan, You may want to check out the <a href="http://bit.ly/dwHnqI" rel="nofollow">Google Analytics Getting Started guide</a>. That's a good place to learn the basics. Good luck deploying your site! Justin Hi Jagannathan,

You may want to check out the Google Analytics Getting Started guide. That’s a good place to learn the basics.

Good luck deploying your site!

Justin

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