Introducing Cardinal Path: An Analytics Consultancy

Cardnial Path

When I started my job at WebShare 12 months ago I knew it was going to be a big challenge. I was joining a very talented team that was looking to expand rapidly. In fact when I talked to Corey and Dave, the owners of WebShare, about this challenge I wanted a commitment that they would do what was necessary to expand our ability to do more analytics work.

However, as all of you in the analytics industry know, growing a web analytics company is not an easy task. To scale you need more people. And finding smart analytics people is really, really hard.

But the great thing about working with Corey and Dave is that they find a way to solve problems. And boy, did then come up with a solution to help us scale.

Today we’re announcing the merger of VKI Studios, PublicInsite and WebShare to create a new analytics firm named Cardinal Path!

You can read the official release here.

Not only does Cardinal Path have more bandwidth we also have a deep skillset. From a tool perspective we work with Google Analytics, Omniture, WebTrends, Yahoo! Web Analytics, Google Website Optimize and a host of other tools that are popular today.

Our services span installation and configuration, maintenance, long-term analysis, CPC management, and various usability activities. And our new client list crosses almost every vertical from financial services to automotive to consumer products.

I can’t tell you how incredibly excited I am to be working with so many smart people. I’ve know various people at VKI and PublicInsight for a number of years and they’re all intelligent and down to earth.

To my new co-workers, I’m excited to see how we can continue to advance analytics and help our clients be more successful.

Now back to work!

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