Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business.
While you could alway do some customization in Google Analytics you could never save a report with all of your changes, like a new sort order or different table visualization.
That’s where Google Analytics Shortcuts come in.
Shortcuts are a way to save almost any customization to a report.
You can save the following report alterations using a Google Analytics Shortcut:
- Advanced Segments
- Secondary Dimensions
- Column Sorting
- Plot Rows
- Table view vs. a data visualization (ie comparison to site average, word-cloud, etc.)
- Number of visible rows
- Metrics plotted over time
- The data over time graph granularity (day, week, month)
- The active tab in the report
- The Date of the report including any date comparison
There’s a lot in that list. Did you notice you can save the date setting as well?
Not every report can be added to the Shortcuts menu. You can’t add the Flow Visualization reports, Dashboards, Intelligence reports, Funnel Visualization report or Multi-channel Funnel reports to the Shortcuts section.
How to Create a Report Shortcut
Creating a shortcut is pretty easy. Just navigate to the report you want, customize any of the features listed in the list above, and click the Shortcut button.
Remember, you can save a lot of customizations. Here’s a referral report, with a date comparison, multiple metrics trended and the comparison to site average visualization. All saved using a Shortcut.
If you make a change to the report just click the Save button in the menu bar. Your shortcut will be updated with the new change.
You can manage all of your shortcuts using the Shortcuts > Overview section. Basically this is a place where you can delete a shortcut.
Finding your Shortcuts
All of your shortcuts will be listed in the Home section of Google Analytics. Look for the Shortcuts menu in the left-navigation.
How to Use Shortcuts
My suggestion is that you find the reports that are absolutely critical for you. Stuff that you use on a daily basis. This may be the standard Google Analytics reports or custom reports. Create shortcuts for these reports and customize them based on your use. Save them as Shortcut and spend your time in the Home > Shortcuts section. No more wandering around Google Analytics looking for reports.
While this may seem like a minor change it’s one step closer to creating an individual analytics experience for every user.
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