Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics.
The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can sign up to participate here. Need more details, check out a short introduction.
Before we get into class details, I want to talk about Analytics Academy as a platform because it’s not a singular course.
There are some pretty cool features that we hope will give each course a personal touch and help everyone student succeed.
Engaging video lessons
We feel that video is a really engaging medium. And it’s not just an instructor scribbling notes. We’ve tried to really refine the video and add a lot of production. Each lesson is a video between 3 and 10 minutes. There are 22 videos in our first course.
Side note: the most challenging part of teaching analytics is maintaing the content. Analytics changes fast – and I’m not just talking about Google Analytics. We’re seeing new concepts, like attribution and tag management, changing quickly. But the team is committed to keeping the content up-to-date and fresh.
Assessments to test your progress
Each lesson will also contain a brief assessment to test your knowledge of the subject matter. Don’t worry, it’s not a long, drawn-out test. Just a short quiz to reinforce the main learning ideas.
A community of support
Each instructor led course will also include a Google Group for support. This will be a great place to ask any type of question.
Teaching assistants, who are experts in Google Analytics, will also participate in the group to help students.
I really think this will differentiate Analytics Academy. The personal touch is huge.
Side note! I want to thank to all the Googlers that are helping out and participating. These folks are donating their time because they are passionate about analytics and helping others.
Hangouts to reinforce and excite
Another way we hope to provide a human touch to Analytics Academy is via Google+ hangouts. During each course we’ll have at least one hangout to discuss the course content. We’ll use the time to reinforce concepts and clear up any major issues that students have.
The hangouts will also include a special guest! You might want to tune in even if you’re not part of the course.
Certificate of completion
At the end of the course we’ll be offering a certificate of completion. To earn the certificate you must score 80% or better. Don’t worry, you can take the test as many times as you want (or need :) ).
Note, this certificate of completion is not the same as the Google Analytics IQ exam. That is an additional test that requires a bit more work to pass.
Let’s take a look at the schedule for the first course, Digital Analytics Fundamentals:
Oct 1: Course opens for registration!
Oct 8: Units 1-4 will be available, Google Group opens for discussions.
Oct 15: Live Hangout #1, Units 2-6 open for access.
Oct 22: Live Hangout #2
Oct 30: Course closes, get your certificate by this date!
Can’t make the course? No problem, you can access the content on Analytics Academy any time.
A Personal Note of Thanks
I’m really proud of the work that the GA Education team has done on Analytics Academy.
Digital analytics is a transformative subject. It can truly change how a business makes both strategic and tactical decisions. And Google Analytics is an amazing product. It has a lot of advanced features, like user segmentation and attribution modeling. But these features can go unused if a user doesn’t understand why or how to use them.
We really hope to empower everyone that wants to use data to make better decisions. This is just the beginning.
A huge congratulations to the entire Analytics Education team, and specifically Christina, Gary, Kathy, Andrei, Yauhen, Alden and Adam for launching Analytics Academy.
We hope to see you in class!
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