Search Results for: universal analytics

Advanced Content Tracking with Universal Analytics

This technique uses Google Analytics events to track a user as they scroll down a page of content.

ing – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for universal analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects data as users sc

Tracking Ecommerce Transactions with Universal Analytics

Tracking Ecommerce Transactions

rsions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with universal analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tr

Nurturing Your Customers & Business with Universal Analytics

Universal Analytics means User Centric Measurement in Google Analytics

s face. These are my personal ideas and do not reflect those of my employer. Now that all the excitement has started to subside around Google’s universal analytics announcement last week I wanted to take some time and talk about how the system can actually be used. I think it’s important to remeber that Go