I believe in two basic things: simplicity and helping other people. This drives me both professionally and personally. I try to incorporate these principles into everything I do be it teaching web analytics or helping my kids build a pillow fort.
I’m currently the Director of Digital intelligence for WebShare, an online marketing and analytics firm based in Phoenix. Why Digital Intelligence and not web analytics? Because I feel that many of the clients I work with need to take a more BI focus when it comes to web data. That’s the direction analytics is moving in.
I really dig my job. I get to work with a great team, challenging clients and I’m always learning something new.
I’ve written two books:
- Google Analytics published by O’Rielly, June 2010. This book is for the advanced GA user. It dives into many advanced topics, like custom variables, that Performance Marketing does not cover. This book is all about GA.
- Performance Marketing with Google Analytics, Wiley 2010. This book was written for those just getting started with web analytics and Google analytics. It’s for the beginner that needs to understand how to do a basic setup of GA and how to do basic analysis.
I’m available to connect at:
I do a fair amount of speaking, including the following presentations:
- Google Analytics for Nonprofits, Progressive Business Conference, May 2010
- Show me the data! Understanding today’s online data ecosystem, Web Reasearch for Beginners, June 2009
- Web Measurement Breakfast, Public Media, February 2009
- Understanding your Web Audience, Interactive Media Alliance, June 2009
- 10 Ways to Create a Testing Culture, Emetrics, October 2008
- Web Analytics: What, Why and How to Start, Invent Vermont, May 2008
If you’d like me to speak at an event you can contact me.
