Archive for the ‘about ga’ Category
Tuesday, October 20th, 2009
Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool.
Included in this new release is:
New and Improved Goals (20 goals per profile and new 'threshold' goals based on pageviews and time on site)
New mobile tracking
Table Filtering (a way to quickly filter ...
Posted in about ga | 17 Comments »
Wednesday, May 20th, 2009
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site.
Simply put, Google Analytics will attribute a 'bookmark' visit to the information in the Google Analytics campaign cookie.
Many people believe that GA tracks bookmark visits as (direct) traffic. ...
Posted in about ga, campaign-tracking, tracking | 27 Comments »
Wednesday, October 22nd, 2008
Today Google is releasing a significant update to Google Analytics. I'm not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up.
This new release includes:
* ...
Posted in about ga | No Comments »
Wednesday, October 22nd, 2008
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and ...
Posted in about ga, analysis | No Comments »
Sunday, September 21st, 2008
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I've decided to identify just how compliant GA is with these standards.
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance ...
Posted in about ga, analysis, resources, web-analytics | 24 Comments »
