Untangling the world of web analytics
Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * [...]
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log [...]
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA [...]
It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace [...]
How many people here have read the Google Analytics Terms of service (TOS)? Anyone? Bueller? If you’re using GA you should know what you can and can not do with the tool, which is outlined in the TOS. You can find the TOS, in all its glory, here: http://www.google.com/analytics/tos.html The first part of the TOS [...]
Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign [...]
Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has [...]
Subscribe to RSS Feed »
Follow me on Twitter »
Connect on LinkedIn »
Connect on Google+ »
