Archive for the ‘Web Analytics’ Category
Wednesday, March 24th, 2010
There's been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you're new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the ...
Posted in Analysis, Campaign Tracking, Web Analytics | 4 Comments »
Tuesday, April 21st, 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement.
Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get ...
Posted in Analysis, Tips, Web Analytics | 25 Comments »
Tuesday, November 4th, 2008
In the past few weeks I've gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The Concept
Tracking email campaigns ...
Posted in Analysis, Campaign Tracking, Tracking, Web Analytics | 72 Comments »
Sunday, September 21st, 2008
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I've decided to identify just how compliant GA is with these standards.
Below is a list of all standards defined in the WAA metrics definitions document and GA compliance ...
Posted in About Google Analytics, Analysis, Web Analytics, resources | 24 Comments »
Thursday, July 17th, 2008
It's been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day.
But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don't ...
Posted in About Google Analytics, Web Analytics | No Comments »
Wednesday, December 20th, 2006
Manoj Jasra asked me to write a small piece about the most common web analytics 'pain' that many of my clients feel. Thanks Manoj for the invitation! I'm honored that you asked. If you haven't read the post you can find it here: Identifying & Solving Client ...
Posted in Web Analytics | No Comments »
Sunday, June 18th, 2006
Who in your organization is responsible for Google Analytics? If you're a small business owner you probably wear many hats, including analyst, so you're responsible for GA configuration and reporting. If you're an enterprise size company you probably have an analytics group that is responsible for your analytics ...
Posted in Web Analytics | No Comments »
