Google Analytics Segmentation: Updated for Better Analysis

Google Analytics Segmentation

I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]

Google Databoard: Consumer Data to Craft your Mobile Game-plan

Google_Databoard

Perhaps you’ve heard that mobile is going to become more and more important :) But what if haven’t implemented a mobile plan? Luckily you have the Google Databoard to help kick some ass and define your mobile approach. The Databoard is a collection of Google studies related to consumer mobile behavior. The cool thing is […]

How to survey your site visitors with Google Consumer Surveys

Google Consumer Survey Account Structure

I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collect qualitative data using Google Consumer Surveys for your website. Why would you want to run a survey on your website? […]

Measuring the Non-Profit: From Planning to Implementation

Every non-profit needs to define a measurement plan to better understand their performance.

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

A PR Dashboard for Google Analytics

PR Dashboard - Google Analytics

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]

Google Analytics for PR

pr-loudspeakers

This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let […]