Archive for the ‘analysis’ Category
Tuesday, October 20th, 2009
We all know that it's critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009).
You can now create up to ...
Posted in analysis, tracking | 30 Comments »
Tuesday, October 20th, 2009
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, "That's fuc*ing AWESOME!"
Unique visitors is a critical metric especially in the advertising industry. But it's also a really hard metric to measure because ...
Posted in analysis | 7 Comments »
Tuesday, October 20th, 2009
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We'll discuss how to use it in a later post.
Like Custom Segmentation, custom variables are ...
Posted in analysis, tracking | 7 Comments »
Tuesday, September 8th, 2009
I <3 Google Analytics Site Search reports. There's amazingly actionable data in those reports. But they're missing one vital piece of information: searches that don't produce any results.
Why is this important? Don't you want to know when visitors search and don't get any results? Zero result ...
Posted in analysis, tips, tracking | 23 Comments »
Tuesday, April 21st, 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement.
Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get ...
Posted in analysis, tips, web-analytics | 20 Comments »
