Untangling the world of web analytics
In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics [...]
I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These [...]
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log [...]
Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under [...]
Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA [...]
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have [...]
This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches [...]
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