Archive for the ‘campaign-tracking’ Category
Wednesday, May 20th, 2009
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site.
Simply put, Google Analytics will attribute a 'bookmark' visit to the information in the Google Analytics campaign cookie.
Many people believe that GA tracks bookmark visits as (direct) traffic. ...
Posted in about ga, campaign-tracking, tracking | 27 Comments »
Tuesday, November 4th, 2008
In the past few weeks I've gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The Concept
Tracking email campaigns ...
Posted in analysis, campaign-tracking, tracking, web-analytics | 67 Comments »
Tuesday, September 2nd, 2008
A couple of weeks ago I decided to start Twittering. I've had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the ...
Posted in campaign-tracking | 76 Comments »
Tuesday, July 29th, 2008
A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It's pretty cool stuff and if you're posting videos to YouTube it provides a lot of great information.
But what about YouTube videos that are embedded ...
Posted in campaign-tracking, event-tracking, tracking | 28 Comments »
Friday, November 10th, 2006
In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? ...
Posted in campaign-tracking | No Comments »
