Archive for the ‘Campaign Tracking’ Category
Friday, November 10th, 2006
What is Link Tagging?
To track your marketing campaigns Google Analytics uses a technology called link tagging. This provides a fine level of detail about marketing efforts. The data we gather from link tagging helps us make informed business decisions about our marketing spend.
With link tagging, we add ...
Posted in Campaign Tracking | 101 Comments »
Friday, November 10th, 2006
One of the most useful features in Google Analytics is its ability to track your online marketing campaigns. We all know that GA works great with AdWords, but it can also be used to track your banner ads, CPC ads and even your off line ads (which I've posted about ...
Posted in Campaign Tracking | 17 Comments »
Friday, November 10th, 2006
Visitor campaign information is stored in a cookie on the visitor's machine. This cookie stores the referral information for the visitor's session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits.
Each time a visitor visits your site the Google Analytics Tracking code updates ...
Posted in About Google Analytics, Campaign Tracking, Common Problems | 49 Comments »
Monday, June 12th, 2006
With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here's how to set it up.
First a disclaimer. I'm not going to go over ...
Posted in Campaign Tracking | 28 Comments »
