Archive for the ‘ecommerce’ Category
Wednesday, July 2nd, 2008
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...
Posted in ecommerce, tracking | 31 Comments »
Wednesday, June 25th, 2008
The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
But, as their names imply, these reports ...
Posted in ecommerce, tracking | 41 Comments »
Tuesday, January 22nd, 2008
This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it.
This isn't the most exciting stuff (that ...
Posted in ecommerce, tracking | 53 Comments »
Sunday, January 13th, 2008
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance.
Sure, it's great to measure things like conversion rate, but revenue is much more tangible to many ...
Posted in ecommerce, tracking | 46 Comments »
