Untangling the world of web analytics
As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have [...]
Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if [...]
Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve [...]
One of the major new enhancements in Google Analytics is a revamped custom reporting tool. While the core of custom reporting has stayed the same, there are some new bells-and-whistles that really make it more useful. One of the major paradigm shifts of the new GA is the move to more customization. Just look at [...]
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