How to Use Google Analytics Content Grouping: 4 Business Examples

Use the selector to choose a specific content grouping in your Google Analytics Content reports.

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

How to Set Up Google Analytics Content Grouping

Each content grouping contains multiple content groups. A content group contains multiple pieces of content.

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]

Dimension Widening: Import data directly into Google Analytics

The key links your custom data to the data in Google Analytics.

There are lots of different ways to put data in Google Analytics. You can collect data from a website with JavaScript. You can collect data from an app using an SDK (Android or iOS). Or you can collect data from any network connected device using the measurement protocol. But there’s another way to add data […]

Analytics Academy: A new way to learn about digital analytics

Each Analytics Academy lesson consists of a video and assessment.

Looking to learn more about digital analytics and Google Analytics? Trying to stay up to date on the most recent advancements in the digital measurement industry? Then check out a course at Analytics Academy, the new learning platform from Google Analytics. The first course, Digital Analytics Fundamentals, will begin on October 8, 2013. You can […]

Analytics Questions & Answers: Volume 1

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]