Archive for the ‘tips’ Category
Tuesday, September 8th, 2009
I <3 Google Analytics Site Search reports. There's amazingly actionable data in those reports. But they're missing one vital piece of information: searches that don't produce any results.
Why is this important? Don't you want to know when visitors search and don't get any results? Zero result ...
Posted in analysis, tips, tracking | 23 Comments »
Tuesday, April 21st, 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement.
Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get ...
Posted in analysis, tips, web-analytics | 20 Comments »
Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
Posted in tips, tracking | 26 Comments »
Wednesday, March 18th, 2009
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought ...
Posted in tips, tracking | 30 Comments »
Tuesday, October 28th, 2008
I know the past week has been full of Google Analytics news, but I'm excited to tell you about something one of our team members created: Google Analytics Notes.
For a long time we've wanted to add business data to GA to help keep track of marketing activities, industry news and ...
Posted in analysis, resources, tips | 112 Comments »
