Tracking Zero Result Searches in Google Analytics

No Posts Found

I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify missing content on […]

Segmentation Options in Google Analytics

Google Analytics Browsers Report

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]

Count Me Out: GA.JS Version

The user defined report in Google Analytics.

A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. […]

2008 Google Analytics Resolutions

Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions. Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot […]