Untangling the world of web analytics
This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client. One of the biggest problems I see when working with companies is [...]
I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based [...]
Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has [...]
To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an [...]
One major drawback to Google Analytics is that you can not re-process your historical data. This means that once Google Analytics has processed your data it is final. What’s in your reports stays in your reports. If you make a mistake with a filter then the result will be permanent! Before you make any changes [...]
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