Archive for the ‘tracking’ Category
Tuesday, October 20th, 2009
We all know that it's critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009).
You can now create up to ...
Posted in analysis, tracking | 30 Comments »
Tuesday, October 20th, 2009
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We'll discuss how to use it in a later post.
Like Custom Segmentation, custom variables are ...
Posted in analysis, tracking | 7 Comments »
Tuesday, September 8th, 2009
I <3 Google Analytics Site Search reports. There's amazingly actionable data in those reports. But they're missing one vital piece of information: searches that don't produce any results.
Why is this important? Don't you want to know when visitors search and don't get any results? Zero result ...
Posted in analysis, tips, tracking | 23 Comments »
Wednesday, May 20th, 2009
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site.
Simply put, Google Analytics will attribute a 'bookmark' visit to the information in the Google Analytics campaign cookie.
Many people believe that GA tracks bookmark visits as (direct) traffic. ...
Posted in about ga, campaign-tracking, tracking | 27 Comments »
Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
Posted in tips, tracking | 26 Comments »
