A New Method to Track Keyword Ranking using Google Analytics

The search terms and ranking are stored as Google Analytics Events.

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]

Google Analytics Custom Variables for Publishers

Measuring Members with Google Analytics

In the past I wrote about 5 Google Analytics custom segments for ecommerce, so it only makes sense that I return the favor for publishers! Publishing is changing drastically. It’s all about creating a dedicated audience and providing them with good, consistent content. If you can achieve this then you’ll have a loyal, attentive audience […]

Make Analytics Better with Tag Management and a Data Layer

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]

Advanced Content Tracking with Google Analytics: Part 1

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

5 Google Analytics Custom Variables for Ecommerce

Custom Variables for Ecommerce

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Merging Google Analytics with your Data Warehouse

Designing your data warehouse.

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]