Archive for the ‘Tracking’ Category
Wednesday, March 18th, 2009
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought ...
Posted in Tips, Tracking | 30 Comments »
Tuesday, November 4th, 2008
In the past few weeks I've gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The Concept
Tracking email campaigns ...
Posted in Analysis, Campaign Tracking, Tracking, Web Analytics | 72 Comments »
Tuesday, July 29th, 2008
A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It's pretty cool stuff and if you're posting videos to YouTube it provides a lot of great information.
But what about YouTube videos that are embedded ...
Posted in Campaign Tracking, Event Tracking, Tracking | 28 Comments »
Sunday, July 20th, 2008
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what's the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of ...
Posted in Tips, Tracking | No Comments »
Wednesday, July 2nd, 2008
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...
Posted in Ecommerce, Tracking | 31 Comments »
Wednesday, June 25th, 2008
The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
But, as their names imply, these reports ...
Posted in Ecommerce, Tracking | 42 Comments »
Tuesday, January 22nd, 2008
This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it.
This isn't the most exciting stuff (that ...
Posted in Ecommerce, Tracking | 63 Comments »
