Google Analytics Configuration Mistake #1: Missing Default Page


Setting the default page for your website is a simple configuration step that insures the quality of your Google Analytics report data is good. The default page for a website is the page shown to a visitor when they enter just the website domain into the browser’s location bar. If you type into your […]

Count Me Out!

Filter to exclude user defined cookie.

To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an […]