Untangling the world of web analytics
Next Tuesday and Wednesday we’ll be hosting a 2 1/2 hour online training session about Analytics and Usability. My co-worker Danielle Giandomenico and I will each speak for one hour to discuss how to use Google Analytics to improve your business. Then we’ll take your questions for a half hour. Dani will share the techniques [...]
I’ve updated my post about setting up Google Analytics On Site Search Reporting. Since its launch I’ve learned a few new things and wanted to pass on the information. For example, you can’t use filters to change the data in the reports. That’s a HUGE problem because we have no easy way to manipulate the [...]
EpikOne is sponsoring Web Analytics Wednesday TOMORROW night, November 7, at Halverson’s Upstreet Cafe (16 Church St.). We’ll kick things of at 6:00 PM. If you’d like to attend please register at http://www.webanalyticsdemystified.com/wednesday/ If you’ve never been to a WaW event you should really try to make it. It’s a fantastic opportunity to network with [...]
On November 12-16 we’ll be holding our second Online Marketing BootCamp. This 5 day event is a series of talks and training sessions about online marketing and how to power your online marketing with Google tools. We have sessions ranging from the State of Online Advertising to Advanced Google Analytics Configurations. Can you guess what [...]
Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC). This is a big change. Updating the GATC on our site can be a big project if [...]
Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and they [...]
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