New Google Analytics Features & Announcements

Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and they […]

Introducing Urchin 6

Urchin 6 is Here!

It’s finally here. After almost 3 years there is a new version of Urchin. For those of you that do not know what Urchin is, it is a log processing web analytics tool and the predecessor to Google Analytics. Urchin 6 will be released as a beta product on October 22 to existing Urchin customers […]

GA.JS: New Google Analytics Tracking Code

ga.js - Google Analytics tracking code

On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented style; no more functions […]

Automatic Outbound Link Tracking

With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don’t have any reports to show you, but hope to have some soon.

Are You Going to eMetrics?


I’m headed to eMetrics next week. I’m actually traveling to California this week and will fly directly to the summit. In between the sessions I usually hang out at the Google booth and try to answer GA questions. So, if you need some help with GA, or just want to say Hi, drop by the […]

Google Analytics Short Cut

As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. […]

Tip: Make Sure Your Site Works

Netflix Error Message

I just read a great article by Bryan Eisenderg about Conversion Rate Basics. He points out some simple things that you should do to insure your site is converting visitors. This got me thinking about an experience I had earlier this week. On Wednesday (August 29, 2007) I received a message from NetFlix regarding their […]