Nurturing Your Customers & Business with Universal Analytics

Universal Analytics means User Centric Measurement in Google Analytics

Disclaimer: This is a personal post on a personal blog . I’ve been working in the analytics industry as a consultant for a few years and have gotten a feel for some of the challenges that business face. These are my personal ideas and do not reflect those of my employer. Now that all the […]

Universal Analytics: The Next Generation of Google Analytics

Universal Analytics: The next generation of Google Analytics

Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world. The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns […]